Marketing Sciences, Data Scientist

If you are passionate about 1:1 customer marketing personalization + are a hands-on Data Scientist, we have the perfect opportunity – Marketing Sciences, Data Scientist!

Background: Growing MarTech firm specializing in creating customer 1:1 personalized marketing solutions powered by AI seeks a Data Scientist to join its Advanced Analytics practice.

What Will You Do:

• Provide data storytelling, utilize analytical findings to influence senior leadership, take analytical findings and infuse them into short / long term personalization strategies
• Apply machine learning, deep learning, NLP for customer level 1:1 modeling to optimize customer experiences with a journey tailored to their needs via personalized product recommendations and content targeting strategies
• Define and implement best practices for data collection, processing, and model training to ensure high-quality personalization solutions
• Conceptualize and analyze A/B & Multivariate tests to gauge model performance
• Deploy MarTech's proprietary personalization AI products on client data to increase customer engagements / conversions
• Partner closely with Data Science, Product, and Tech teams to enhance the next generation of AI product offerings within the niche customer 1:1 personalization space
• Leverage Statistics, machine learning, model optimization strategies that enhance models which add greatest value to evolve customer 1:1 personalization initiatives
• Perform root cause analysis to uncover drivers / trends in marketing performance and make recommendations to improve them
• Collaborate with clients across industries to understand their personalization initiatives

More Info:

• Individual contributor role that is hands-on + strategic
• Full-time role that is fully REMOTE

Responsibilities/Experience:

• Applied machine learning experience within marketing is a MUST
• Must have applied machine learning experiences using Python
• Exceptional critical thinking skills and abundant curiosity to innovate
• Client facing, articulate, great communication
• Masters / PhD in a quantitative OR technical discipline

Ping Me: [email protected]