Marketing & Public Relations Director

We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make your impact?

The Marketing and Public Relations Director will be responsible for developing, implementing, and reviewing marketing strategies and communication plans in support of the successful launch and ongoing operation of the Experiences, both domestically in the U.S. and globally while maintaining proper governance on brand management at all times. The role is imperative to developing partnership relationships, integral representation of intellectual property, and achieving quality execution of all marketing initiatives across versatile markets. This role will exhibit strategic critical thinking, business writing, and project management skills.

In addition to the four Disney theme parks in Hong Kong, Paris, Shanghai, and Tokyo, Disney Parks International (DPI) also is responsible for the unit that develops experiences around the world leveraging popular franchises and IPs from 20th Century Studios and National Geographic (the “Experiences”).

You Will:

• Proactively identify and manage potential issues and opportunities.
• Manage review and approvals by other Disney entities where relevant (e.g., Legal, Studios, Public Affairs, etc.).
• Work closely with other stakeholders within Disney Parks International to ensure alignment both within DPI and with external partners.
• Leverage consumer insights as appropriate to identify and address business needs to strengthen consumer affinity, achieved planned visitation, and maximize revenue opportunities.
• Partner across lines of business, including external partners e.g., IP-owners and IP-licensees, to oversee creative, brand vision, and initiatives to ensure proper management and integrity of intellectual property.
• Drive progress on key in-flight projects (facilitating meetings, tracking status, articulating key issues, prioritizing action items, following through to keep work moving, reviewing content with partners for approval, etc.).
• Provide copy recommendations for initiatives and public relations communications.
• Oversee or review marketing campaigns including promotional tie-ins, sponsorships and execution of campaigns in all forms of media, print, A/V and digital.

You Will Have:

• Fluency in English with strong verbal and written communication skills
• Strong problem-solving and critical thinking skills
• Proactive, self-starter, ability to work autonomously with minimal guidance/supervision
• Strong ability to synthesize large amounts of actionable data points
• High level of corporate professionalism and maturity
• 10+ years of experience in related functions (e.g., marketing, public relations, public affairs, media relations, etc.), with emphasis on communications-related functions
• Strong leadership and interpersonal skills to broadly influence and effectively forge partnerships both internally and externally
• Strong project management skills
• Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment
• Demonstrated creative thinking and the ability to take initiative with projects and anticipate issues of concern
• Advanced ability to sort and interpret multiple sources of data in order to discern key business trends, challenges and opportunities
• Highly proficient at leading and influencing peer level partners
• Ability to establish relationships and strong partnerships
• Some schedule flexibility to participate in virtual meetings in different time zones.
• Disciplined organizational skills in all aspects of job performance with strong attention to detail

Preferred Attributes

• Experience working for or with a major brand
• Strong familiarity with the Disney brand
• Previous experience working for or with The Walt Disney Company

Education:

• Bachelor’s degree in a related field

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

The hiring range for this position in location is $112,012.00 to $150,260.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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