Content Writer / Public Relations Specialist

We are seeking a dynamic writer and public relations specialist to join our team. This role is pivotal in crafting content that resonates with diverse audiences, drives engagement, and achieves overarching goals for our clients. This position requires a blend of creativity, strategic thinking, and a deep understanding of modern content mediums and platforms.

The successful candidate will be a true chameleon. On a given day, you’ll quickly respond to the latest playful trend on social media, then immediately pivot to writing a press release and earning media attention to a serious life-or-death issue.

Responsibilities:

Strategize

Work closely with clients to create customized communication strategies that get attention, expand reach, ignite engagement, and foster an ever-growing sense of community and loyalty.

Develop a thorough understanding of each client’s brand voice, mission, and objectives, identify and analyze target audience needs and behaviors, conduct content audits, select appropriate content types and distribution channels, and create campaigns.

Successfully pitch your big ideas to clients, media contacts, and agency stakeholders.

Create

Write persuasive email marketing campaigns, creative social media posts, and insightful blog content that inform, entertain, and engage. The compelling content you create and execute will reach across all major platforms and mediums, wherever the right audience will find it.

Write clear, engaging, and newsworthy press releases that effectively communicate our clients' messages. Then secure placements in various media outlets, both online and offline.

Passionately collaborate with designers to ensure that visual content aligns with the written message, driving the necessary impression and result.

Analyze

Monitor media for opportunities to pitch client stories and respond to relevant media inquiries.

Track media coverage and measure the impact of PR efforts, including reach, engagement, and sentiment.

Monitor and analyze performance metrics, refining content and engagement strategies as needed in response to analytics insights and evolving client objectives.

Provide regular updates and reports, showcasing success in audience growth, engagement, and goal attainment, and ideas for where we can do even more.

Repeat

Qualifications:

• Familiarity with PR tools and platforms for media monitoring and outreach.
• Exceptional writing and editing skills, with the ability to adapt to various brand voices and craft engaging and concise press releases.
• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Solid network of media contacts or ability to quickly build relationships within the industry.
• Strong understanding of current social media platforms, email marketing tools, and engagement best practices.
• 2-4 years of experience in public relations.
• Excellent communication, collaboration, and strategic thinking abilities.
• 3-5 years of experience in copywriting / content creation, with proven success in audience growth, engagement, and goal alignment.

Schedule:

• Monday to Friday
• This position is partly remote, with 2-3 days in office expected

Compensation & Benefits:

• Friendly work environment
• Quarterly profit-sharing
• Benefits (PTO, medical, dental, more) offered
• Fun team outings
• $58,000 to $65,000, commensurate with experience
• Two weeks’ paid vacation in the first year, plus 9 paid holidays
• Participation in 401k with Safe Harbor match

Applicants are requested to provide a mix of five writing samples drawn from social posts, blog articles, web copy, press releases, or other relevant examples.

Principals only. Recruiters, please don't contact this job poster.

No phone calls.

Please do not contact job poster about other services, products or commercial interests.

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