Senior Associate, Public Relations - Wonderful Pistachios

Company Description

You may know us best for Wonderful Pistachios, FIJI Water, JUSTIN Wine, Wonderful Halos, Teleflora, and POM Wonderful, but we're all The Wonderful Company and we have an exciting opportunity to join our Corporate Communications team as a Senior Associate, Consumer Public Relations, with a specific focus on our market leading Wonderful Pistachios business.

The Senior PR Associate will support a dynamic Team of public relations professionals with identifying current trends and conversations, identifying relevant partnerships and brand loyalists, developing fun and vibrant pitch angles, and building quality lifestyle and trade media relationships. This individual will partner with the Brand Team and our larger internal creative agency to develop content calendars across social platforms and play a crucial role in to shaping our integrated and evolving approach to communications. The Senior Associate will help showcase, monitor, and maintain our iconic and healthy brands on Instagram, TikTok, Twitter and Facebook - posting, commenting, and engaging with fans along the way.

Get Crackin!

• Support trade and consumer media relations efforts, including drafting timely pitches and press releases to generate earned results for our 5 In-Shell and 7 No Shell pistachio varieties
• Provide analysis on the impact of our campaigns and initiatives through ongoing monitoring and reporting
• Develop seeding/mailers to showcase our latest products and get them in the hands of influencers
• Work with our internal creative agency and brand partners to oversee photos, artwork and media clip files
• Leverage current events and trends, and identify brand amplification opportunities through media outreach, social media, events, and partnerships
• Help coordinate and execute on-the-ground logistics for media activations, trade shows, in-person events and virtual events
• Ideate and execute integrated consumer-focused communications plans that span media relations, social media and in-person activations for America’s #1 Nut
• Develop internal newsletter articles and other collateral about our products and campaigns
• Assist with media monitoring and coverage clipping, preparing seasonal and quarterly recap reports
• Cultivate the organic social strategy for The Wonderful Company’s portfolio, showcasing the lifestyle, people, and properties behind our brands through monthly social media calendars

Qualifications

• Experience developing and executing an overall communications plan
• Experience with AP Style and knowledge of standard PR tools: Cision, PR Newswire, Businesswire, and Microsoft Office
• Passion for media relations and social media with an ability to secure branded coverage
• At least 2- 3 years of experience in public relations, social media community management, or content development within an agency or corporate environment, preferably supporting a consumer product
• Ability to travel as needed
• Strong foundation of PR principles, strategies, and best practices
• Self-motivated and solution-oriented team player that takes ownership of projects, can work independently, and communicates project status effectively
• Proven ability to articulate ideas clearly, write compelling press releases, create engaging content, and effectively convey messages to a variety of consumer audiences
• Bachelor’s degree, preferably in Communications, Journalism, or Public Relations
• Understanding of the extensive support and time required for activities and events

Pay Range: $65,000-$75,000 (this is an hourly role $30-$35/hour + overtime),and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

Wonderful's Dedication to You:

• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) Initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos
• Opportunities for development and internal mobility
• Companywide problem solving and continuous improvement training
• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice

Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.

The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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