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Senior Public Relations Specialist, Us
Company | Expedia Group |
Address | West Hollywood, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Travel Arrangements |
Expires | 2023-07-31 |
Posted at | 10 months ago |
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- Responsible for working closely with the U.S. media relations on strategy across earned, owned and paid channels within PR’s remit
- Support the development of strategic story angles and PR initiatives that will result in standout coverage for the Expedia in the U.S., including campaign ideation, project management, media relations strategy, development of press materials, and more
- Work with PR agencies and other vendors on campaign development and execution
- Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling
- Responsible for monitoring all industry and competitor media coverage, including development of coverage reports, drafting status reports, and providing business event progress and reports as they occur
- Responsible for managing project/campaign timelines, developing workbacks and monitoring budgets
- Responsible for maintaining PR editorial/activity calendars for Expedia U.S.
- Use and analyze data and insights to inform storytelling and support business initiatives
- With the global crisis team, manage reactive PR issues that influence perceptions of the brand and impact the greater Expedia Group business
- With the North America Media Relations team, manage press trips and media events
- Develop and implement integrated communications plans that support Brand Expedia objectives, working closely with Expedia social media and influencer teams and the broader marketing and communications teams
- Strong experience in media relations possessing excellent understanding of media landscape, and key consumer media contacts across print, online and broadcast media outlets.
- Excellent written and verbal communication skills
- Issues/crisis management experience a plus
- Demonstrated experience in highly matrixed organizations a plus
- Ability to think creatively and adapt quickly to match the travel landscape
- Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia
- Proven 5+ years' experience in a media relations or PR role in a consumer agency environment
- Social media and influencer experience preferred
- Previous experience in the travel industry is a plus
- Consumer product and/or travel industry experience preferred
- Ability to manage changing requirements as well as having outstanding project management and organizational skills
- Fluent Spanish and English speaker a plus
- Exceptional teambuilding and interpersonal skills - including the ability to represent Expedia Group at the highest levels internally and externally
- Able to handle fast-paced environments, with quick-turn timelines
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