Director Of Public Relations

About Us:

Azazie, Inc. is on a mission to reinvent shopping for bridesmaid dresses and wedding gowns! Our online-only store connects bridesmaids and brides with over 200 gowns in 60+ colors for bridesmaids, brides, and mothers of the bride. At Azazie, we believe that everyone deserves to don a gorgeous gown, regardless of size or budget. We carry standard sizes 0-30, and can make any of our dresses to your custom measurements. Every dress is made-to-order, making it a more sustainable and personalized option than off-the-rack retailers. Azazie has appeared on The Today Show, CNBC and other top media outlets and won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience in addition to being recognized as one of Newsweek's Fastest Growing Online Shops in 2022.

Responsibilities:

• Develop and execute a comprehensive public relations strategy, proposing feature stories and interviews in key publications to maximize Azazie’s brand exposure and drive awareness towards the brand’s commitment to size inclusivity, fashion, affordability and innovation.
• Act as a spokesperson; manage media inquiries and press releases/interviews
• Provide direction to PR agencies
• Manage partnerships with like-minded brands and manage licensing deals
• Cultivate and maintain relationships with journalists, editors, and bridal + fashion + lifestyle media outlets to secure positive coverage and manage media inquiries.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Provide direction and strategy for PR and influencer related events and activations; speak/present at public events.
• Support product launches with strategic communication plans throughout PR and social

Qualifications:

• Excellent leadership and team management skills.
• Proficiency in PR measurement and analytics tools.
• Strong media relations skills and established media contacts.
• Excellent written and verbal communication skills.
• 9+ years in public relations and influencer marketing, preferably in a leadership role.
• Demonstrated ability to develop and execute successful PR and influencer marketing campaigns.
• Bachelor's degree in public relations, communications, journalism, or a related field
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong networking and relationship-building abilities.
• Strong understanding of public relations strategies, techniques, and best practices.
• Knowledge of industry regulations and ethical standards.

Benefits:

• Company engagement events
• Employee discount
• Parking reimbursement
• Free snacks and drinks in office
• Paid vacation days and sick leave
• DoorDash Dash Pass Subscription and weekly DoorDash credit
• 401k
• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid Holidays + Floating Holidays

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.