Marketing Manager - Ultra-Luxury

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That’s why we are listening, open to learning new things – about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It’s The Holman Way.
At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of these programs (programs may vary by country or worker type):
Health Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
Retirement Plan
Paid Time Off
Tuition Reimbursement
Work with the best of the best! Holman is looking for a Marketing Manager to oversee marketing strategy for Holman Motorcars - Holman’s Ultra-Luxury brand. Part of the Holman Marketing Account Management team, this role will work collaboratively with leadership at both Holman Motorcars locations and the central marketing team to craft and execute marketing strategies that drive growth for the Holman Motorcars brand and our six exceptional OEM partners.
Holman Motorcars portfolio of brands includes Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce across two locations in Fort Lauderdale, FL and St. Louis, MO. The Marketing Manager will be responsible for go-to-market strategy that promotes Holman Motorcars as the pinnacle of ultra-luxury automotive both locally, and nationally.
What you will do:
Create a marketing plan for Holman Motorcars, including advertising, social media, experiential marketing, events, and content marketing. Assist where necessary with the execution of the plan, leveraging vendors, central marketing team members, and in-dealership staff.
Build new relationships with local businesses and strategic partners in support of Holman Motorcars as a national brand.
Meet regularly in-person with management to review marketing outcomes and make recommendations on strategy and budget. Bring this knowledge back to the Marketing leadership team, as well as share within Strategic Accounts group to identify best practices and scale successful programs.
Conduct monthly account reviews, providing data-based analysis of the past 90 days, data-driven recommendations for the upcoming 90 days, and appropriate segment, region, and brand benchmarks. Develop and maintain a comprehensive understanding of key sales metrics and build complimentary marketing campaigns to support monthly sales goals. Be able to anticipate declines in demand and quickly optimize marketing campaigns and spend to adjust.
Develop a deep understanding of your market, your products and services, your buyers, and the competition and provide authoritative, go-to expertise to the key stakeholders of each business you support.
Relay and interpret current corporate initiatives from Holman as well as the manufacturers to the business. Act as a liaison to assist with the rollout, integration, execution, and measurement.
Work with Marketing Coordinators and Demand Generation team to create a campaign calendar for Holman Motorcars, incorporating business, manufacturer and local intel to deliver segmented, targeted, and relevant campaigns aimed at capturing new business and retaining existing customer base. Work with in-house creative resources on content development. Monitor effectiveness of campaigns and make agile adjustments to content, marketing channel, budget, and timing.
Education and/or Training:
Four-year college degree, preferably in a marketing or hospitality related program
Relevant Work Experience:
5+ years marketing experience preferred
2+ years of management-level professional experience preferred
Automotive, luxury retail, or hospitality experience preferred
Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What’s Right.
Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.