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Company | Wattpad |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-05-20 |
Posted at | 1 year ago |
As the global leader and pioneer of the mobile webcomic format, WEBTOON has revolutionized the comics industry for comic fans and creators. Today, a diverse new generation of international comic artists have found a home on WEBTOON, where the company’s storytelling technology allows anyone to become a creator and build a global audience for their stories.
- Own and lead implementation of partnership projects by collaborating with key internal stakeholders and partners to ensure success.
- Own and operate synergy marketing programs with WEBTOON affiliates and internal partners.
- Monitor and track success metrics to adjust and adapt the plan during campaigns.
- Manage and execute brand and IP campaigns with a large group of stakeholders and partners by working closely with Senior Campaign Manager.
- Develop best-in-class partnership management and tracking to optimize ROI and inform future partnership and synergy program.
- Ideate, develop, and execute strategic integrated marketing plans in collaboration with both internal and external partners, including brands, agencies, talents, and non-profits, to achieve core marketing KPIs, which include driving user acquisition and engagements, increasing brand awareness and affinity and supporting revenue growth.
- Proactively identify and assess strategic marketing opportunities and create strong pitch decks with clear promotional benefits and objectives for both internal and external stakeholders.
- Proactively ideate, research and pitch new marketing initiatives to achieve key business KPIs
- Ability to lead cross-functional teams and achieve goals through others including the diplomacy skills to manage collaborative workstreams across functions and internal teams
- Demonstrated ability to drive for resolution and results in complex situations
- Ability to develop strong professional relationships
- 5+ years of multidisciplinary experience in marketing (required) - entertainment experience preferred
- Quick learner on tools and processes and mix of analytic and commercial acumen
- Showcases strong verbal, written, presentation, and the ability to distill complex issues and detailed analysis
- Ability to successfully write and develop marketing plans
- Experience in partnerships and business development is a plus
- Proven Project/Budget Management Skills
- Succeeds in working independently, managing multiple projects, working under pressure, and adapting to sudden changes in the work environment
- Strong organizational and multi-tasking skills
- A self-starter and work with minimal direction.
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