Marketing Campaigns Manager Jobs

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Job Category

Marketing & Communications

Job Details

We're Salesforce, the Customer Company. If you believe in bringing companies and customers together, in business as the greatest platform for change, in creating a more equitable and sustainable future for all - well, you're in the right place! Through our #1 CRM, Customer 360, we help companies blaze new trails and connect with their customers in a whole new way. And, we empower you to be a Trailblazer too - driving your performance and growth, charting new paths, and improving the state of the world!

At the heart of all of this is data. Data and analytics tools and technology are a key part of the Salesforce Customer 360 product portfolio, spanning Tableau, CRM Analytics, Data Cloud, and more. The Data Buyer Campaigns team seeks to inspire and empower professionals to harness the full value of data to transform their businesses, get the insights they need to make better decisions and act on insights with automated workflows. We do this by developing campaigns and integrated buyer journeys that drive awareness and pipeline.

This role crafts campaigns that focus on how specific departments can leverage data, analytics, and AI to transform the work they do. This includes operating cross-functionally to infuse data, analytics, and AI messaging into campaigns targeting a specific department and connecting curiosity about analytics to the most relevant data and analytics products for a particular department. Campaign elements may include events, content, paid digital, social, and search engine optimization. It is an opportunity to shape campaign strategies, develop coordinated buyer journeys, operate cross-functionally, work with world-class marketers and technology, and contribute to the evolution of Salesforce’s go-to-market playbook. Knowledge of the Salesforce ecosystem, strategy, planning cycles, and go-to-market motions is a huge plus.

Some of the things you’ll be doing include…

• Connect campaigns to integrated marketing plans targeting the buyers of AI, data, and analytics products in specific departments
• Support the launch of new data and analytics products
• Orchestrate, negotiate, prioritize, and lead multiple marketing deliverables with a cross-functional team including Product Marketing, Sales Programs, Sales Enablement, Strategic Accounts, Field Marketing, Digital, PR, Creative, Social, and Events
• Ensure follow-up with campaign members to turn interest into pipeline and revenue
• Report back on results and progress toward key goals
• Develop key content programs based on a buyer’s journey framework to support campaigns and create a broad approach to the journey for buyers of analytics products
• Drive awareness with business decision makers that Salesforce is THE data and analytics solution for their companies
• Develop and implement the strategy to reach the data buyer through Salesforce proprietary events across email, social, paid advertising, and other digital marketing tactics

Who You Are…

• Go-getter. You are highly adaptable and flexible as you orient to the objective at hand. You manage multiple deadlines, handle pressure, and thrive despite ambiguity and change. You are known as someone who gets things done.
• Salesforce knowledgeable. You know how Salesforce products work and the value that they bring to customers. Ideally, you would also be familiar with how Salesforce goes to market: the programs, systems, processes, planning, and measurement techniques.
• Relationship builder and a great teammate. You form relationships based on trust and empathy. You collaborate effectively across teams and functions, communicate regularly, and build consensus. You bring people together naturally.
• Meticulous. You know your programs inside and out. You think through projects thoroughly. You detest typos. You have a point of view on the Oxford comma.
• Customer focused. You put the customer first in everything you do. You gather information about who your customers are, what they are looking for, and where they look for it. You think through what will be meaningful and impactful for customers and seek to delight them.
• Creative problem solver. You like figuring out how to do something. You’re constantly learning. You question the status quo but also learn from what’s been done before. You are curious and open to new ideas.
• Data-driven. You look to data to make decisions. You understand how to analyze data and extract insights from it. You create and adjust programs based on those insights. You are quick to pull out a report and can regularly speak to your programs' impact—with data. Knowledge of Tableau is a plus.
• Experienced. You have an in-depth knowledge of demand generation tools and techniques as well as a solid understanding of how to bring them together in a complete customer journey. You probably have at least seven years of campaigns, content, or integrated marketing experience. Beyond knowing how to build a program plan from start to finish, you also know how to connect programs to business objectives, work cross-functionally, and gain consensus from senior team members.

Accommodations

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Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

Salesforce welcomes all.

More details about our company benefits can be found at the following link: https://www.getsalesforcebenefits.com/

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $131,300 to $180,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.