Brand Marketing Research Manager

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the Global Research Team:
The Global Research team sits within the Global Business Intelligence department and is responsible for all TikTok User and Non-User research across Brand Marketing, Product Marketing, Creator Marketing, Creator Monetization and Content. We specialize in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Our approach combines inventive consumer-centric qualitative and quantitative research and strategic thinking. Our team of researchers translate complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams across the TikTok Marketing and Operations organization.
The Brand Marketing Research Manager (US, Canada, and Australia/New Zealand) will be critical to keep our Users and Non-Users at the center of everything we do and allow us to further drive the success of the business. This role is in the Research department which sites in the Global Business Intelligence team and will support TikTok's growth in the US, Canada, and Australia/New Zealand. The role will cover both qualitative and quantitative measurements and guide strategy for the Heads of Brand Marketing in each country. With a focus on specific market needs, this individual will evolve our qualitative and quantitative research practices in order to drive impact for the Brand Marketing team.
Specific responsibilities include but not limited to:
- Defining, designing and delivering consumer learning agendas to address the needs of the regional Brand Marketing teams.
- Serving as the key point of contact for insights around qualitative and quantitative research including brand health tracking, campaign measurements, creative pre-testing, media efficiency studies, user segmentation, etc.
- Working with other regional insights leaders to test pilots in support of new solutions.
- Moderating and facilitating various types of qualitative research approaches to drive agility into cultural and consumer intelligence gathering and application.
- Building the TikTok research narrative and developing toolkits to drive awareness, education and application of various research methodologies.
- Championing the use of data; collaborating across data and analytics teams outside of Marketing as well as other key functions to create a holistic view of the customer to understand behaviors and uncover unexpected insights that inspire bold brand ideas.
- Providing digestible learnings and insights that the broader Marketing team can understand and take action on.
- Look beyond the numbers to create data narratives to advance the customer journey.
- Delivering compelling presentations with senior stakeholders driving clear understanding, empathy and accountability.
- Learning how TikTok brand marketing interacts with other cross functional teams to build trust and enable success in an agile company.
Qualifications
- Bachelor’s Degree or Equivalent
- 8+ years related work experience in market research, insights, data science, or analytics; preferably in a media, television, advertising, or technology company
- Experience directing/managing teams of researchers/analysts to mine insights from complicated data, develop a compelling narrative and communicate findings to appropriate audiences
- Experience with marketing analytics (e.g. Attribution/Forecasting, Media Mix Models, Segmentations)
- Experience with marketing research techniques (creative testing, segmentations, concept testing, etc.) and managing market research agencies (Kantar, Millward Brown, Ipsos)
- Familiarity with syndicated marketing research tools (e.g. GWI, TGI, MRI or similar)
- Experience with a data visualization tools (e.g. Mode Analytics/Chartio/Tableau)
- Familiarity with web analytics tools (e.g. Google Analytics/Adobe Analytics/Amplitude)
- Deep understanding of media measurement, research and nuance
- Background creating compelling stories that drive strategy using various sources of data

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $123626 - $220611 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.