Marketing Manager - B2B

We are seeking an experienced Marketing Manager to join the Gourmet Ads team.
Your primary goal is to increase the number of MQLs and SQLs for Gourmet Ads, ensuring a consistent flow of high-quality leads for our Programmatic and Managed Services sales teams.
This hands-on role involves collaborating with internal and external resources to drive growth initiatives while reporting directly to our president.
Who is Gourmet Ads?
Gourmet Ads is a global digital advertising platform that connects food and beverage brands with their target audiences online. We work with Advertising Agencies, Agency Trading Desks, Supermarkets, and Food Companies.
Key Responsibilities
Enhance our brand awareness, drive user acquisition, maximize customer lifetime value, and ultimately increase the number of leads for our company by leveraging innovative, data-driven strategies and the latest marketing trends and technologies.

• Reporting and analysis: maintain a clear line of sight on business impact driven by growth marketing programs. Define and set goals for improvement on core growth metrics.
• Be the in-house channel expert: Manage relationships with platforms and develop a framework to test and scale new marketing channels to add to our portfolio.
• Build the growth machine: Develop inbound and outbound marketing programs to engage, nurture, and convert B2B users. Establish a rigorous optimization agenda to A/B test messaging, landing pages, and more to improve performance.
• Manage and optimize the online presence, including website content, SEO, SEM, and Social Media Accounts, to maximize growth opportunities.
• Work with our internal team of media planners and programmatic traders to activate Display Advertising, Native, and Video campaigns.

Requirements

• 2-4+ years of experience in digital marketing or growth marketing for B2B Products / Companies
• Experience launching a new growth channel from scratch, analyzing marketing data sets, working with digital marketing/web tools.
• Process orientation and proven ability to plan, execute, measure, and iterate.
• Strong Experience with marketing automation and customer engagement platforms.
• Growth mindset and willingness to learn, and take on new challenges.
• Strong analytical skills to work through data to find insights and opportunities.
• Excellent communication skills. Must be comfortable presenting to partners and executive-level internal audiences.
• Creative thinker who can come up with innovative marketing strategies and tactics.
• Good knowledge of Salesforce, Outreach.io and Qualified.com
• You are constantly reading, learning, and growing professionally

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Health Care Plan (Medical, Dental & Vision)
• Training & Development
• Work From Home
• Family Leave (Maternity, Paternity)

Gourmet Ads is a family-friendly company that offers a flexible workplace. We are committed to building an inclusive and diverse environment where everyone can be themselves.

• Amazing product offering with incredible market traction
• We are 100% remote - Flexible work hours and work from home
• Be a part of a BIG vision that's inspiring and unique
• Work and learn from a global team of advertising professionals that are passionate to help advertisers reach their audiences