Marketing Coordinator, Branded Events - Reedpop - Remote | Wfh

We are a dynamic and globally renowned producer of premier pop culture events and media. Our portfolio includes iconic gatherings like Star Wars Celebration, MagicCon, and many more, drawing enthusiasts from around the world. Our mission is to craft unforgettable experiences for fans and create lasting memories.
At our core, we are looking for a Brand Marketing Coordinator to join our team. In this pivotal role, you'll collaborate directly with our Marketing and Events teams, as well as our esteemed partners such as Lucasfilm and Wizards of the Coast, to drive brand awareness, attendee acquisition, and attendee retention for our esteemed lineup of events.
About You
Our ideal candidate is a results-driven marketer, a creative thinker, and a problem-solver. You're someone who thrives in delivering results across a spectrum of marketing projects, from compelling ticket on-sale campaigns to enhancing the on-site fan experience and beyond. Your forte lies in crafting compelling consumer-facing content and you possess an impeccable attention to detail.
Responsibilities
As the Brand Marketing Coordinator, you will:
Collaborate with the Senior Marketing Coordinator and Marketing Director to implement comprehensive marketing, branding, and PR strategies for our acclaimed events.
Engage closely with our esteemed partners, such as Lucasfilm and Wizards of the Coast, on pivotal event announcements.
Work in tandem with key partners and event teams to orchestrate a comprehensive social media strategy focused on driving ticket sales, fan engagement, merchandise sales, and fan education.
Craft, design, deploy, and monitor weekly e-mail newsletters.
Ensure the event websites are regularly updated with fresh copy, images, and announcements while maintaining, updating, and monitoring social media accounts.
Forge marketing partnerships within local and surrounding markets to bolster awareness and ticket sales.
Collaborate with the Senior Marketing Coordinator to oversee mobile app development and digital marketing asset creation, delivery, and strategy.
Cultivate an understanding of various brands and create inspired content tailored to their unique identity.
Uphold an unwavering commitment to quality and attention to detail, while ensuring projects, big or small, adhere to established timelines.
Stay abreast of industry trends and best practices, identifying opportunities for innovation and differentiation.
Required Skills And Experience
To excel in this role, you should possess:
Demonstrable experience in marketing consumer products, event marketing, or related fields.
Exceptional copywriting and communication skills across various channels.
Proficiency in managing relevant social media platforms (e.g., Facebook, Instagram, Twitter, YouTube, TikTok) and email marketing.
Knowledge of paid marketing (social media, email, display, and search advertising), brand positioning, and marketing analytics.
Familiarity with email marketing tools (Eloqua, MailChimp, Constant Contact, HubSpot, etc.).
Willingness and ability to travel domestically and internationally (6-8 times per year) to support on-site event activities.
Desirable Skills And Experience
These skills are a plus, but not mandatory:
A college degree in Marketing or a related field.
2+ years of marketing and/or communications experience.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop); familiarity with Canva.
Flexibility to work on various events and projects.
Why Choose Us?
We offer a unique opportunity to immerse yourself in your passions while building a fulfilling career. We're committed to embracing diverse talent and perspectives, creating an inclusive work environment for all our team members.
Please explore our website to discover more about us.
Apply
If you're passionate about pop culture and have the skills and enthusiasm to take on this exciting role, we want to hear from you! Along with your resume, consider uploading a cover letter to share your interests and career ambitions.
We are an equal opportunity employer and are dedicated to providing a fair and accessible hiring process. If you require accommodations or adjustments due to a disability or other needs, please let us know by completing our Applicant Request Support Form.
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Employment Type: Full-Time
Salary: $ 53,000.00 67,000.00 Per Year