Product Marketing Manager, App Growth

About the team

We’re adapting quickly, defining the future of real estate, and need your help to get there! The Product Marketing Team sits at the center of understanding customer and partner needs, and translates those needs to support Zillow’s lines of business’. Whether you’re supporting Zillow Premier Agent, Zillow Home Loans, Zillow Rentals or Zillow’s Site and App, you’ll be working to help shoppers realize their dream of getting into a home they love.

We are passionate about our customers and work cross-functionally to deliver value to our product and business partners. We help ensure that home buyers, sellers, renters and homeowners are able to find their home, while also delivering value to our business partners by empowering them with groundbreaking tools to bring value to their own brands, clients and prospective buyers.

About the role

As a PMM at Zillow, you deeply understand our customers. Armed with this understanding, you’ll partner with our product teams to ensure we build the right solutions that help our customers through one of the most important transactions in their lives, driving our business forward. You will be responsible for growing app usage and retaining our users. You’ll do this through developing coordinated marketing strategies motivated by customer and app ecosystem insights. And you’ll partner with PMs to develop products and roadmaps, craft value propositions, and partner with channel and comms strategy teams, to bring your strategies to life, all while representing them to senior collaborators and working closely with the business to drive impact.

Key Responsibilities:

• Develop and drive Zillow’s product positioning, value propositions, and messaging frameworks for mobile app experiences.
• Own delivery of key app business metrics measured against company OKRs.
• Build strategic business briefs to empower the cross-functional marketing team to drive your business.
• Support all app marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance.
• Own and share product marketing plans, narrative, results and findings with senior leadership.
• Partner with the Insights team to develop relevant research including qualitative and quantitative insights that advise our app platform product roadmaps and business goals.
• Pair first party data and user understanding with macro-environmental research to be the voice of the customer in business, product, and marketing decisions.
• Partner with comms strategists and channel owners to drive and implement integrated go-to-market campaigns that optimize funnel performance.
• Identify strategic opportunities and drive implementation to increase app platform performance.
• Own our app marketing strategy, partnering with Product and Marketing teams to build best-in-class app experiences that drive business results.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $97,000.00 - $155,000.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

You are customer-centric, data-driven, and a keen problem solver. You are a motivator and a communicator. You have worked closely with product teams from the moment of inception for a new product through launch. You have defined the strategies that moved a vision to market and briefed-in agencies, creative partners, and channel marketing teams. You are both creative and exacting, capable of focusing on the big picture as you are of nailing the details. Most importantly, you identify and address the right problems and are a creative mind who wants to be a part of a company leading a movement to re-imagine how we buy, rent and sell homes.

• Strong analytical and problem-solving skills, with a high level of curiosity and an insight backed approach.
• Fluent in mobile app ecosystem, marketing strategies, and performance with experience owning and driving key business metrics through development and optimization of app store collateral, user journeys, and app experiences.
• Experience working with product and business teams in a fast-paced technology company.
• Can work independently to complete sophisticated projects with limited direct supervision
• Ability to analyze opportunities, define objectives and drive desired outcomes.
• Ability to build strong working relationships across teams, lead through influence, and drive decisions through compelling data and communication.
• Ability to deeply understand customer needs and develop insights that shape marketing plans and influence product roadmap.
• Experience thinking and executing across the entire consumer funnel using data to advise strategic decisions and iterate on designs
• Strong project management skills
• At least 4 years in product marketing or similar experience.
• Comfortable managing through ambiguity and leading flexible, agile, go-to-market tests as a means to identify stable strategies and tactics.
• Confident communicator, with excellent oral and written communication skills.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.