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Member Growth Marketing Manager

Company

EXOS
Address , Remote
Employment type FULL_TIME
Salary
Expires 2023-10-11
Posted at 9 months ago
Job Description
Job Summary:
THE ROLE
The Exos Member Growth & Engagement team is seeking a hands-on Member Growth Marketing Manager to drive new member acquisition for our digital products. This role will be responsible for B2C growth marketing initiatives and strategy, supporting Exos clients and site leads via content and campaigns resulting in new members. This is a remote position, reporting into the Head of Member Growth & Engagement.
JOB RESPONSIBILITIES
  • Develop and own a multi-channel integrated marketing strategy to drive member acquisition.
    • Develop, own, test and update ready-to-use playbooks for both Exos clients and site leads, including multiple versions set to optimize conversions across all clients. (This will include both launch campaigns and quarterly themed campaigns).
  • Develop attribution strategy - specifically, better tracking of where our eligible members are coming from (create unique links/QR code per channel and client)
  • Own Iterable acquisition project (project within Iterable that will have eligibility file client emails, allowing us to email directly). Create, test, track, and report on email campaigns to this population.
  • Build repeatable, metrics-driven processes around customer acquisition.
  • Interview both potential and existing members to create a data-driven value proposition. Have a deep understanding of who the target audience is, personas, and what messaging will get them into our program.
  • Drive sophisticated email marketing and, where appropriate, direct mailer and digital campaigns.
  • Craft compelling messaging and positioning to be tested and used across all campaigns
  • Test new channels to drive user acquisition, such as social media targeting, paid ads, out-of home, retargeting and more, based on budget limitations.
  • Build a communication calendar that includes all acquisition campaigns across all clients
  • Meet with key client liaisons/ site leads on an ongoing basis to understand how we can increase acquisition within their accounts
  • Develop, own, test and update ready-to-use playbooks for both Exos clients and site leads, including multiple versions set to optimize conversions across all clients. (This will include both launch campaigns and quarterly themed campaigns).
QUALIFICATIONS
  • Proven success creatively conceiving new ways to reach members
  • The ability to learn quickly and incorporate feedback: you are an energetic, humble, and self-motivated team player
  • Excellent written and oral communication skills, as well as problem-solving and prioritization skills
  • Experience developing and implementing integrated marketing strategies and toolkits for client audiences
  • Success crafting compelling messaging and positioning to drive acquisition - you should love writing content!
  • A personal interest in health, wellness and/or the sports and fitness industry is a plus!
  • 3+ years of growth marketing/digital acquisition experience at a high-growth B2B2C or B2C brand
Who We Are:
An industry leader in holistic human performance, Exos has spent almost 30 years preparing a variety of audiences to achieve and exceed their goals. Working with elite athletes on the world’s stage, the military, employees of Fortune 100 companies, and members of the community, our coaches, methodology, programming, and technology can be found at over 400 locations around the globe.
Simply put, we are a coaching company that “gets you ready” for the moments that matter — whether that’s striving to excel at work, or training for a major athletic event. How do we do it? Our employer solutions include fitness center management, on-site coaching and classes, and the Exos Fit app, as well as immersive team-building experiences and virtual personal development programming. Our professional athlete training programs propel elite athletes to new heights in the NFL combine and NBA Draft each year, and our practitioner education courses and workshops provide industry professionals ongoing opportunities for development.
While our reach has expanded, our own goal has remained the same: using evidence-based methodology and strategic programming to help people all over the world unlock their full potential and achieve their goals.
We are an equal opportunity employer
EXOS is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We invite applicants from a wide variety of identities, ideas, perspectives and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities.
Learn more here:
  • EEO is the Law Supplement
  • EEO is the Law