Influencer Campaign Lead Jobs

Meet Joybyte - the social media & influencer marketing service that drives growth for consumer brands by increasing social reach and engagement. Our unique model gives businesses instant access to a team of 5 social media professionals to manage social media entirely on their behalf (including an account manager, strategist, graphic designer, copywriter, and community manager). All for less than the cost of a single in-house hire. We are looking for your creative talent and passion for building brands to join our team as we help businesses organically grow on social media through influencer marketing, ambassador outreach, and UGC ad ready content.

Do you love working with influencers and creating UGC ad ready content?

Joybyte is seeking a digitally savvy, experienced marketing mind to develop and execute our influencer/ambassador/content creator strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times, knows the influencer world, and gets excited about creating ad ready UGC content, then you are the person we are looking for.

Position Summary:

• As a Campaign Lead, you will play a vital role in managing influencer/ambassador recruitment and fostering strong relationships. Your expertise will be instrumental in leveraging user-generated content (UGC) to create compelling ad-ready content for our clients' paid partners. You will oversee campaigns from start to finish, ensuring alignment with the client's vision and goals. This includes drafting necessary proposals, meeting key performance indicators (KPIs), reporting on campaign results, and making strategic recommendations for campaign adjustments to optimize outcomes. Your contributions will directly impact the success of our campaigns and drive improved results for our clients.

Responsibilities:

• Liaise with community managers to ensure influencer selection and campaign deliverables are aligned with strategic goals.
• Stay up-to-date with new digital technologies and influencer/creator best practices and trends
• Work with clients to define the right approach for influencers to meet the set objectives.
• Facilitate frequent account/content reviews with community managers to ensure strategies are implemented/iterated correctly and achieve growth targets.
• Ability to analyze paid ad data and adjust/produce new creative to meet and exceed conversion goals.
• Building and managing relationships with influencers/ambassadors, negotiating deals, supervising the creation of content, and analyzing performance data.
• Client renewals - ensuring account health is above standard and renewal strategy checkpoints are conducted with success.
• Ability to leverage UCG content and write creative briefs to produce ad ready content that can be leveraged by Clients paid partners.
• Brainstorm new, creative approaches to creator campaigns
• Develop and execute influencer marketing strategies and creative campaigns to achieve client marketing targets (KPIs: Content quality, reach, engagement rate, website traffic, and conversions).
• Research relevant industry experts, competitors, target audiences and users

Requirements

• Marketing experience, with strong digital marketing and social media understanding (2+ years experience)
• Proficient time and project management skills and be able to communicate effectively and work well autonomously in a team-driven environment
• Ability to measure the success of campaigns
• Influencer marketing experience (2+ years experience)
• Have knowledge of marketing techniques and concepts
• An ability to identify the client's target audience and build content to speak to the target audience
• Proven ability to build social media communities
• Well organized with great time management skills
• Strong writing, editing, and proofreading skills
• Must be able to effectively research a client’s industry and quickly gain the knowledge needed to understand business model and goals
• Proven track record in outreach campaign strategies
• Must have the ability to adapt to the style, tone, and voice of the clients we serve
• Experience driving B2C social media channels or agency experience (2+ years experience)
• Outstanding project management skills
• Ability to think creatively and out of the box
• Strong public speaking skills on video platforms, phone and in person
• Knowledgeable in Google analytics, familiar with basic website CMS
• In-depth knowledge of the social media marketing industry
• Bachelor's Degree in English, Journalism, Marketing, Communications, Business or related field preferred
• Be highly motivated and a self-starter with high standards of performance and expectations for themselves and their team
• Proficient with Mac and G Suite presentation products

Why Joybyte?

• Health insurance: team members can choose the medical, dental and vision options that best meet their individual or family needs.
• A career with Joybyte means working and growing with a team that is dedicated and passionate about what they do. We take pride in having our team members look forward to coming to work each morning, and with great work comes great reward.
• Modern, relaxed environment: we’re an easy going group with a relaxed vibe. We’ve got a great HQ space in the heart of Old Town Scottsdale.
• We strive to provide well-rounded benefits and perks that enhance our employees’ lives both inside and outside Joybyte’s walls.
• Paid time off: whether it’s time to get away, or you’re just not feeling up to par, you’ll have the time you need to care for your whole self. 9 public holidays, up to 15 PTO days.
• Career growth opportunities: as we grow, so can you. Our team members have a plethora of opportunities to learn new skill sets and take on more advanced roles.

Our Values

• Embody Joy: we approach our work with passion, positivity, kindness and empathy.
• Be Transparent: our conversations, actions and decisions are guided by trust, honesty and clarity. We always assume and embody positive intent.
• Build Solutions: we use curiosity, creativity, data and instinct to assess problems, identify answers and take action.
• Take Ownership: we’re personally vested in our clients’ long-term success and share accountability to outcomes. We’re a living extension of their teams. We work and win (or lose) together.
• Adapt Easily: we embrace change and look for opportunities to iterate, improve and grow.

Joybyte is a proud recipient of AZ Central’s Top Companies to Work for in Arizona!

What happens next?

Simply apply and someone from our recruitment team will be in touch, if you have any questions please contact the team.