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Head Of Global Marketing Operations & Programs
Company | Asana |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-21 |
Posted at | 10 months ago |
We are seeking a highly experienced and strategic-minded Head of Global Marketing Operations & Programs to bring Asana’s marketing plan to life. Reporting to, and partnering closely with, the CMO you will oversee the operationalization of the marketing plan across the marketing leads and cross-functional stakeholders. You’ll own and drive the centralized functions the entire marketing team relies on to tell Asana’s story to a global audience. You’ll help us make sure the marketing team and CMO have what they need to own the space–from making sure they have the right data, to a highly optimized Web site, to the processes they need to get things done.
- Define key marketing metrics, and ensure team and stakeholders are enabled with relevant data and customer insights to support major decisions (budget, priorities, etc)
- Develop and manage the marketing budget in partnership with Head of Marketing
- Drive the operationalize of global marketing programs and initiatives
- Serve as Head of Marketing main PoC/CoS; own department wide communications- translating CMO priorities to Asana leadership, team, and stakeholders
- Lead the marketing shared services –including web, operations, email, QMR, and data teams. Making sure they are accessed and optimized for the entire marketing team.
- Be the central point of contact for the CMO for the QOR process, and be the 'Owner" of marketing data working with the data analytics team
- Strong analytical and data-driven mindset with the ability to translate complex data into actionable insights
- Ability to manage and prioritize multiple projects simultaneously
- Experience working with marketing automation, CRM, and analytics tools
- Proven track record of driving successful global marketing programs and campaigns
- Strong budget management and financial acumen
- Strong project management skills–Asana product experience a huge plus.
- Exceptional communication and leadership skills with the ability to interact with all levels of the organization
- 10+ years of experience in a senior marketing role with a focus on marketing operations, web, data, and/ or research
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