Global Head Of Business Marketing

Join The Team Redefining How The World Experiences Design.

Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you're in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

What You’d Be Doing In This Role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

As the Global Head of Business Marketing, you'll lead a rapidly growing team, tasked with driving adoption and expansion of Canva in workplaces and organizations of all sizes. We're focussed on expanding Canva's adoption by enterprises, building off exceptional product-led adoption by more than 130 million people around the world — and a large base of organic usage in organizations (85% of the Fortune 500).

In this role, you'll be an integral part of both our go-to-market (sales, product and growth) and marketing leadership teams, overseeing a cross-functional team spanning product marketing, growth marketing, content, PR & comms, and experiential.

We're looking for a strategic operator who can tackle ambiguous problems and drive impact. You will bring definition and clarity to develop our global business marketing plans, driving adoption of our Canva for Teams product. You're up for the build, and will bring your extensive experience to the table building enterprise adoption, but be ready to write the playbook too as we scale enterprise "The Canva Way", using our consumer/SMB success.

From your experience, you'll know what it takes to build a comprehensive understanding of the enterprise buying journey (end users, CMOs, IT, procurement, HR etc.), and have extensive experience building marketing programs targeting our key use-case across marketing and creative teams.

You’ll bring global experience, and be able to help build a team across our offices in Sydney and San Francisco, and expand through local hiring in regional hubs. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.

Reporting into the Chief Marketing officer and with close partnership to the GTM leadership, you’ll lead and build cross-functional teams, and manage a multi-million dollar global budget.

The key to your success at Canva will be your ability create the messaging and playbooks that ensure we are driving enterprise expansion, and drive cross-company collaboration and influence key decisions, bringing internal and external stakeholders on a journey to realize a world class B2B marketing strategy. The successful candidate will be a key contributor to Canva’s global mission to empower the whole world to design and do the most good possible.

Strategic leadership

• Work closely with brand marketing and product marketing to build upon our broader campaigns and audience strategies, tailoring programs and tactics to reach our business audiences
• Manage complex decisions and problems, using high judgment and expertise to mitigate risks created by complexity and make trade offs to ensure the right outcomes
• Partner closely with functions across marketing including Growth Marketing, Brand Marketing, Product Marketing, International Marketing, PR & Communications as well as Sales & Success, Product, and Finance, to align on strategic objectives and goals
• Develop a clear strategy for our global B2B marketing ensuring alignment with marketing objectives and broader company mission, leveraging sales enablement content and account specific marketing, lifecycle, events, PR, customer programs, etc.
• Develops long term B2B marketing objectives, strategies and tactics; proactively identifies gaps and opportunities

Business Marketing Budget

• Determine the right mix of investment across audiences, channels and markets to drive outcomes
• Accountable for pipeline delivered and quality of support / enablement delivered to GTM teams
• Own management of the Business Marketing budget, working closely with Finance and the other functional team leads
• Cross Functional Collaboration
• Work closely with Brand Marketing, Content/Creative, Media, Growth Marketing, Partnerships, Product Marketing, International Marketing, etc.

Organisational Leadership

• Leads an organization of multiple layers (and specialties) with team members in multiple geographies
• Uses expertise to design team structures to meet long term business goals
• Creates a culture that embodies Canva’s values. Builds diverse and inclusive teams and focuses on team member wellbeing
• Ensures the right people are in the right roles, creates growth and development opportunities, and builds highly effective and engaged teams
• Able to set a vision, design a strategy, and align the organization on the achievement of goals/priorities

International Growth

• Hire across central, regional and local teams and build highly aligned and empowered teams to drive impact
• Evolve roles and responsibilities and ways of working across teams to ensure efficiency and impact
• Work closely with the Head of International Marketing to build out a scalable approach to B2B marketing across our key priority markets

Experience And Skills We’re Looking For

• Experience working across both B2B and B2C brands, and managing variety of functions including some growth marketing, experiential, content marketing, customer marketing, brand and PR and communications.
• A self-starter with tenacity for execution and delivery and scalability
• You have 3+ years in a B2B SaaS environment, driving high value customer acquisition, conversion, retention and expansion. PLG experience is a big bonus.
• You have aligned and led cross-functional and global teams with detailed written and visual communications
• You are able to grow, inspire and coach high performing teams
• Strong at planning, organizing, prioritizing, and executing simultaneous projects
• You have navigated complex stakeholder environments to drive tangible business outcomes
• You have 10+ years experience in Marketing, with 8+ years leading global teams

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is 233,000 to 356,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a Taste Of What's On Offer

• Equity packages - we want our success to be yours too
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Inclusive parental leave policy that supports all parents & carers

Check out lifeatcanva.com for more info.

Other Stuff To Know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.