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Global Head Of Digital Marketing

Company

Innovation World
Address Los Angeles County, CA, United States
Employment type FULL_TIME
Salary
Expires 2023-09-26
Posted at 8 months ago
Job Description

We are hiring Global Head of Digital Marketing for a leading Information Technology company.


Responsibilities:


• Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement and client experience mapping.


• Responsible for optimizing campaign pacing & performance- Remarketing Campaigns through pixels


• End-End Platform (Web & App) Development with key focus on UI & UX


• Agency & Content Partners management


• Define target persona, create and manage targeting, positioning and messaging


• Leverage the Marketing automation tool to generate, track, and nurture leads


• Develop and implement ABM campaign strategy


• Reporting and KPI Tracking – Analytics, heatmaps, lead lifecycle reports, conversion rate analysis, and ROI reporting • Search Engine Optimization (on-page and off-page SEO strategy)


Qualifications:


Minimum Masters Degree Required


Minimum 10 years experience required with Digital Marketing Expertise


Salary:

Minimum 300,000 USD per annum plus benefits.