Manager Brand Marketing- Starbucks

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Nestlé Coffee Partners (NCP) has brought together the world’s most iconic coffee brands. Starbucks’ robust product portfolio celebrates coffee with rich tradition – customer experience is paramount. Coupled with Nestlé’s mission to enhance the quality of consumers’ lives and contributing to a healthier future, this strategic alliance has created create career opportunities driving innovation and go-to-market strategies, bringing the best coffee to customers around the world. It has never been a more exciting time to join us.

The Nestle Coffee Partners Solutions Lab (NCPSL) – the foodservice side of NCP- is looking to welcome a Brand Manager with experience in brand management, marketing communications, and a track-record of success growing business and improving returns via innovative marketing strategies and solutions. This role is accountable for knowing NCPSL’s B2B customer and end-consumer deeply to create engaging, new marketing campaigns and programs. This role focuses on marketing strategy and communications, working closely with the Category Management Team, Marketing Operations & Training, Commercial Development, National Account Executives, Field Sales, and Finance, to deliver profitable, high growth marketing campaigns and promotions.

Responsibilities and essential job functions include but are not limited to the following:

Business Management:

• Develops communication strategy and marketing plans - influenced by analysis - to deliver seasonal promotions, new product and program launches, and innovative marketing initiatives for core offerings across traditional and digital marketing outreach methods ensuring campaigns meet or exceed all KPIs
• Owns and responsible for sizeable portion of Integrated Marketing budget
• Responsible for creation of portfolio assessment & content strategy to amplify all GTM initiatives across all brands, products, and programs in B2B and B2C channels
• Applies consumer insights and market research to gain understanding of the B2B customer, end consumer, competitive environment and channel needs to develop go-to-market strategies. Briefs in consumer/customer insights and analyzes consumer/customer research to determine new marketing and product opportunities.
• Assists in the development of annual operating plans. Makes recommendations regarding marketing objectives and strategies, brand positioning, promotions and supporting outreach initiatives.
• Responsible for building digital capability of Integrated Marketing Team

Marketing & Promotions:

• Coaches and mentors’ teams to enhance marketing and brand knowledge
• Flawlessly implements and executes marketing strategies to support business objectives
• Manages program initiatives with creative agencies to execute marketing initiatives from go-to-market strategy & creative brief development through concept evaluation to delivery of the final execution
• Leads cross-functional and/or cross-channel teams to develop integrated launch programs or marketing promotions
• Identifies and quantifies specific drivers in support of marketing calendar strategies
• Builds strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails

 

Basic Qualifications:

• Bachelor’s degree or 4 or more years of US military experience; MBA preferred
• 4 or more years of experience in a role leading the development of new marketing strategies and strategies from concept to launch
• Strong knowledge of marketing vehicles and fundamentals
• Strong analytical skills, comfort with data and an insights-to-action mentality
• 4 or more years of experience in marketing, brand management, or product management

The approximate pay range for this position is $140,000 to $155,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at: About Us | Making an Impact | Nestle Careers (nestlejobs.com) .

Requisition ID: 256133

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.