Influencer Marketing Coordinator Jobs

VICI is an e-commerce company that sells quality, affordable, on-trend clothing for the contemporary woman. Established in 2012, VICI has experienced over 200% growth in the past two years from 50 to over 250 employees. The VICI brand has a strong e-commerce presence and sells 90% of its product online.

VICI’s brand was created based on trends the founders saw after the 2009 recession. Consumers were becoming cautious about spending, yet women’s desire for affordable fashion remained. What sets VICI apart is an unwavering commitment to customer service and a zeal for social media marketing.

The Influencer Marketing Assistant will focus on supporting VICI’s influencer marketing needs, PR initiatives, and other ad-hoc marketing projects. They will assist the Influencer Marketing Team on carrying out all existing influencer collaborations – both paid and earned as well as aid in expanding VICI’s existing influencer talent base. They will collaborate with the social marketing team to support owned media needs, especially as it relates to content creation from influencers. They will be introduced to the inner-workings of the fashion industry and influencer world and must be prepared to work responsibly in a fast-paced environment. The candidate will need to be organized, well spoken, with a positive, can-do attitude. Attention to detail and clear business writing are also required skills.

Essential Functions:

INFLUENCER & PR ORDERS

• Communicates with influencer partners and managers daily to ensure selections and orders are being processed accurately and in a timely fashion
• Leads the daily influencer sales orders, records information in NetSuite and works with the product teams when needed
• Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
• Works with gifted influencers and managers on a daily basis to review selections, process transfer orders and pack/ship product
• Owns creation of product request forms for outfit selections via product keys and updating the influencer line sheets per campaign type and focus

CROSS FUNCTIONAL COLLABORATION

• Assists in reviewing influencer content and sharing across all social media platforms; Works closely with social marketing team to ensure content needs are met and fulfilled plus partner and collaborate on content plan
• Works to troubleshoot ambassador issues with links, codes and content delivery
• Partners with influencer team in sharing product feedback to merchandising and product team on both selects and what was sent to influencers and what was featured

INFLUENCER CONTENT

• Assists manager with recommendations for new and future collaborations
• Reviews influencer content once live, ensure deliverables are met and collect feedback to share with the team
• Assists manager in mapping out influencer calendar

INFLUENCER COMMUNICATION AND RELATIONSHIPS

• Creates and develops outreach emails to influencers that are polished and on-brand
• Assists in managing/responding to ambassador inbox inquires and questions on a weekly basis
• Helps build and maintain relationships with all influencers

INFLUENCER EVENTS

REPORTING

• Helps manager with gathering insights and weekly + monthly reporting out on collaboration performance
• Responsible for compiling key metrics as needed to support Influencer Marketing Partnerships and reporting
• Manages campaign building/reporting in platform

Other

• Supports influencer team with influencer outreach, follow ups, and confirmations for infuencer events, along with other tasks as needed
• May perform other duties as assigned in support of the overall success of the company
• Supports other ad-hoc marketing projects (i.e., gifting initiatives, giveaways, influencer collaborations, etc.)

Competencies:

• Strong attention to detail
• Demonstrated knowledge and proficiency with Microsoft (Outlook, Word, Excel, PowerPoint), Mac and Google products and standard applications (Slack, Chrome, etc.)
• Excellent problem-solving skills: willingness to think out-of-the-box to resolve issues
• Proficient in Instagram, TikTok, and YouTube platforms
• Skilled at communicating clearly both verbally and in writing
• Strong communication skills are a MUST!
• Demonstrates a high degree of personal and professional integrity
• Comfortable working in a fast-paced, startup environment
• Excellent time management and organization skills; meticulous attention to detail
• Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals
• Ability to work independently, be self-motivated and work effectively in a team environment

Work Environment:

• Works in an indoor office/home office environment
• Use office equipment such as computer, mouse, keyboard, printer
• Occasionally lift or pull up to 20 pounds
• Sit for long periods, standing and walking intermittently

Education and Experience:

• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level
• Bachelor’s Degree in related field preferred (or equivalent work experience)
• 2-3 years’ experience in Influencer Marketing Field
• Strong PC skills required, including working knowledge of standard MS Office applications and Microsoft Project

VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger.