Director, National Accounts - C-Store

Director, National Accounts - C Store

Remote

United States

Tilray Brands’ craft beverages business is one of the fastest growing in United States with nation-wide and international distribution currently consisting of the SweetWater, Alpine, Green Flash, Good Supply, Montauk, and Happy Flower brands.

Responsibilities

• Communicate Reset Adds, Grocery Ads, TPRs, and programs internally in the Tilray sales organization and externally throughout our distributor network.
• Track, measure and communicate program execution with distributors and Tilray sales team.
• Secure strategically timed ads, TPR’s, and core marketing initiative programs in assigned accounts.
• Deliver Tilray brand strategies to assigned accounts and distributors in advance of reset windows and increase Tilray shelf presence for priority Sku’s.
• Establish and sustain working relationships with Wholesaler Key Account Managers to drive execution and optimize Tilray growth opportunities.
• Establish and sustain working relationships with retailer buyers and other key decision makers in the defined geography assigned accounts in the Convenience channel to drive Tilray Brands growth strategy.
• Identifies, evaluates, secures and executes sales opportunities by utilizing sales tools (IRI, VIP, KARMA)
• Complete H1 & amp; H2 goals and objectives to align with Tilray Brands total company goals.
• Facilitate providing chain information for the annual business planning cycle
• Manages the communication of expectations and timelines among the customer and distribution partners including product release schedules, volume forecasts, pricing, distribution targets, and support materials.
• Analyze all internal and syndicated data on accounts to identify opportunities to improve Tilray Brands business. Make recommendations for new products/programs/etc. based on analysis of account needs and market trends.
• Create presentations to achieve goals that focus on insight, dollar growth, and supports Tilray initiatives and drive customer strategies.
• Establish convenience channel strategies, trade marketing initiatives, and investment needed to develop Tilray Brands business.
• Manage and operate within assigned expense budget

Requirements

• Experience with analyzing syndicated data (IRI, Nielsen)
• 5+ years experience in alcoholic beverage sales with emphasis on convenience chain retailers
• Ability to travel on an “as needed” basis and could be up to 50% of the time
• College degree preferred
• Must be proficient in VIP
• Strong written and verbal communication skills
• VIP/KARMA Notes or similar data collection tools
• 7+ year HQ chain selling experience in beverage industry
• Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis.
• Strong presentation and public speaking skills

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting career you’ve always wanted!

Tilray Brands Inc. is an equal opportunity employer, committed to promoting diversity and inclusion in our workplace. As a Brand Activation Manager at Tilray Beer Division, you will have the opportunity to lead and grow a dynamic team, innovate and experiment with new ingredients and styles, and contribute to the success of one of the top craft breweries in the nation.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

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