Dir, Brand & Marketing Measurement

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity The Brand Marketing team is looking for a curious, strategic research professional to build out the new Brand & Marketing Insights function within the team. We're seeking someone equally passionate about communicating inspiring, useful human insights as they are about discovering them. This person should be a research renegade and skilled storyteller energized by shaping influential brand strategies, growth strategies, and marketing plans.
This individual is responsible for providing insights into the consumer, competition, and marketplace in partnership with cross-functional teams and translating insights into useful brand, marketing communications, and innovation initiatives that drive Adobe’s brand and business. If you're that person and are ready to deliver high-value, data-backed insights across strategic projects (e.g., marketing effectiveness, brand tracking, social brand health, creative strategy & execution, portfolio positioning), we encourage you to read on…
What You’ll Do
Coach and lead a team focused on providing a cohesive view of the health and effectiveness of Adobe’s brands across categories, audiences, and channels owned and earned
Define team objectives, approach, and critical metrics to ensure the work of the team is on strategy, helping to build the brand alongside our collaborators across the organization.
Bring fresh, creative thinking to building out an innovative brand measurement practice that directly connects brand health to business metrics and marketing performance.
Deliver in-depth analysis specific to unlocking brand relevance and preference with consumers, creators, small businesses, and Enterprise customers & prospects.
Provide an integrated view across numerous data sources to deliver insight and direction related to the category, brand, and audience to create a 360 view.
Own and lead relationships with market research agencies to ensure innovative approaches and agile thinking in driving meaningful research projects forward.
Inspire the team/partners to be proactive, bringing the latest thinking to Adobe in order for Brand Marketing to be seen as a leader with a point of view, thinking more broadly than one source of information.
Build a culture of consumer curiosity and understanding, insight generation, analytical thinking, and compelling, data-backed storytelling.
Champion and socialize learning broadly throughout the organization to extend consumer understanding well beyond the immediate team (e.g., marketing, product, product marketing, corporate strategy, etc.).
Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision.
What You’ll Need to Succeed
Bachelor’s degree in market research, business, marketing or similar (MBA an advantage).
Minimum of 10+ years innovative leadership experience in consumer insights, research, strategy, planning or consulting (some supplier side research experience preferred).
Passion and energy for building, leading, and inspiring a team and for working collaboratively to influence collaborators and decision making at all levels of the organization.
Strong interest in the technology industry (experience within industry considered an advantage). Significant experience with executive communications, presentations, and inspiring change through influence and reason.
Excellence in leading high-visibility work in a fast paced, constantly evolving environment.
Strong business problem solving abilities, identifying, defining, and answering the right questions to impact business decisions.
High level of professional maturity and executive presence.
Superior written / verbal communication and presentation skills.
Adobe is an equal opportunity employer. We hire hardworking individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All. Learn more about our vision here.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,400 -- $257,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.