Social Media Specialist - Remote

Are you adept at engaging with customers on social media? Do you have a passion for all things performance automotive? If so, this may be the perfect opportunity to combine your creativity, social media skills, and passion - all in one.

APEX designs and distributes performance wheels for racers and car enthusiasts. We deliver real performance and not just fashion wheels that look the part. Most consumers don’t know how to tell the difference and we’re on a mission to protect enthusiasts from superficial wheels that don’t deliver.

This is one of our most public facing positions so you’ll have a big impact on our brand that is going through a major shift in focus and messaging. Your knowledge of the motorsports community, ability to speak in APEX's informed and authentic voice, and your expertise in Social Media will allow you to engage with our customers and deliver the top-tier experience they expect.

Your primary goal will be to monitor and respond to inquiries and comments across our social media platforms, including Instagram, Facebook, YouTube, and other channels. You’ll get the community excited to engage more, and be the initial contact point for a lot of consumers. You need to be wise enough to avoid and shutdown trolls that will try to harm us for speaking the truth, and you’ll help direct people who aren’t in-the-know to eye opening info on our blog.

With time and training, you could develop into a social media content creator, channel manager, analysis, or feed a newly discovered passion somewhere else in marketing. This associate-level position will help build your experience and prove your passion for social media engagement.

While this full-time position is fully remote and open to flexibility on hours, our Social Media Specialist will typically work 8:30AM - 5PM Pacific Time, Monday through Friday. This schedule will allow you to partner with internal teams and respond to customers in a timely manner. You will also be encouraged to come to Pleasanton, CA (at our expense if you’re not local) two or three times a year for company and/or department meetings and team-building activities.

Responsibilities:

• Use Sprout to monitor and evaluate the company’s social media performance and assist with weekly and monthly reports on social media response efforts.
• Develop and utilize responses that are consistent with the company’s brand identity and live up to APEX’s reputation.
• Support the review/development of content analytics when needed.
• Share critical trends, information, and customer concerns with relevant teams.
• Contribute to team discussions about social media marketing strategy.
• Detect more serious issues or complaints and rush emergency support by pulling in our Customer Experience Specialists, but stay involved to ensure public answers are handled delicately.
• Perform other duties when needed.
• Respond to a high volume of inquiries/comments in a timely manner to customers on social media asking for information about products, services, or order status, or registering a complaint, concern, warranty claim, etc.
• If we’re in a pinch, support the Customer Experience team in responding to customer inquiries outside of social media.
• Watch for and handle trolls and naysayers accordingly so that comments never explode into brand tarnishing drama.
• Proactively outreach to individuals engaging with our socials, gathering more information, positively engaging, developing relationships, or reaching out to potential collaborators.Then, receive, organize, and distribute User Generated Content (UGC).
• Build and maintain positive relationships with our prospective and existing customers by answering social media queries and comments in a timely manner.

Requirements

• Excellent written and verbal communication skills.
• A thorough understanding of social media management and strategy.
• Strong preference will be given to candidates with a passion for automotive motorsports, knowledge of wheel & tire fitments, experience using Sprout, Slack, Google Docs, and analytics software, and/or experience using photoshop/illustrator.
• Demonstrable experience managing social media accounts in a corporate or agency setting.
• Proven multi-tasking and time-management skills, with the ability to prioritize tasks.
• Bachelor’s degree in journalism, communications, marketing, related field, or equivalent work experience.

When applying, answer this prompt in the space provided: Tell us how your knowledge of the motorsports community makes you especially qualified to be the voice of APEX. If you are unfamiliar with motorsports, tell us why your other skills and experience make you the best candidate for the job.

Benefits

• Full-time hourly non-exempt position, $40k - $60k annual depending on experience.
• 401k with employer matching.
• Vacation and Holiday pay.
• Get employee discounts and freebies on APEX products and swag.
• Stock options.
• Participate in company activities including karting, spectating at races, track days, and more.
• Fully remote telecommuting supported from anywhere in the contiguous USA.
• Support your track addiction with reimbursements for HPDE and autocross event registration fees.
• Casual in-office dress environment where T-shirts, jeans, and shorts are welcome.
• Employee Medical, dental, vision benefits.
• Spouse and dependent Medical benefits.