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Dg Beauty_Region Brand Director (Makeup) Americas
Company | DOLCE&GABBANA |
Address | Miami, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Luxury Goods and Jewelry |
Expires | 2023-09-01 |
Posted at | 9 months ago |
Dolce&Gabbana, a leader in the world of luxury fashion, for its new in-house Beauty Division has an exceptional career opportunity available for a Regional Marketing Director (Make Up) based in Miami.
Dolce & Gabbana Beauty is looking for an experienced marketing director to lead the Make Up (MUP) strategy and expansion plan for the Americas. As a key partner, you will act closely with the Global teams based in Milan in order to ensure the regional development and deployment of the strategy. Based in Miami, this position within the Americas areas business management team supports all the 360-marketing activation plans for the Dolce & Gabbana Beauty brand. This role will support the VP Of Marketing Americas to steer the business on evaluating brand strategies and activate all drivers. Working for this brand-new organization, there is a real opportunity to grow the marketing team, develop the marketing strategy and make a significant impact to help drive the commercial international business on 3 channels (US Direct to Retail, Travel Retail & Distributors).
KEY RESPONSABILITIES
· Lead, create and deliver the operational marketing strategies and campaigns across the Americas.
· In line with HQ marketing guidelines, build and execute all marketing plans in order to reach business targets.
· Lead the 360 marketing plans implementations (except for Media that will be globally managed) with all DTR businesses along with supporting all brand managers (export channel) in their local retailer’s management.
· Implement, track and optimize 360 marketing campaigns across channels.
· Measuring and reporting on the performance of all marketing campaigns with a specific focus on below the line.
· Ensuring the animation plans implementation with excellence coordinating internal team and external suppliers/clients.
· Supporting teams (internal and export brand managers) to launch campaigns on time and on budget.
· Budget management and forecasting. Ensuring efficient spending of budget and timely accounting recording of expenses.
· Responsibility on the brand MUP P&L
· Control and reporting of monthly targets, sell-out and stock levels.
· Manage and lead a small team of experts.
· A full 360 marketing scope is attached to this role
· Key contact for our Americas MUP organization supporting both domestic and travel retail business.
· Daily contact with local finance and operations teams for forecasts and financial KPI tracking.
KEY ACCOUNTABILITIES
· Be a brand guardian, with a strong point of view on copy, design and creative approach across all mediums.
· With a higher marketing education such as a business school or university equivalent, you have a minimum of 7 years of experience in marketing management.
· Experience in beauty industry both fragrances and MUP is mandatory (management of both commercial subsidiaries and distributors will be considered a plus).
· Experience in US, Latam and TRA beauty Industry is required.
· Energetic, organized and business-driven approach is highly recommended.
· Ability to collaborate and drive cross-functional consensus and strong communication, interpersonal and presentation skills necessary.
· Ability to work independently and in groups.
· Relevant marketing and digital marketing experience that has been gained in a creative environment - beauty/fashion experience highly desirable.
· Have led and developed a team.
· English and Spanish are mandatory, other languages a plus.
· Strong analytical skills required to perform.
· Ability to work under pressure of tight deadline and to multitask.
· Proactive individual looking to continuously take on additional responsibility and improve processes and procedures.
· Propose and present new ideas.
· Engage and collaborate with other teams and maintain effective internal communications to ensure all relevant company functions are kept informed.
· Identify marketing trends, insights and optimize spend and performance based on the insights.
· Direct and oversee creative solutions across all areas of the business, developing all brand identities through imagery, content and editorial.
· Work within the Management Team and Sales representatives to plan and develop promotions and events.
Location: Office Based in Miami (Design District)
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