Senior Regional Marketing Manager, Americas

Job Title: Senior Regional Marketing Manager, Americas

Company: Loewe Perfumes

Location: Miami, FL

Hybrid: 2 remote days per week

JOB OVERVIEW:

Reporting to the Regional Director, the Senior Regional Marketing Manager of LOEWE Perfumes will define and follow-up with distributors and retailers all marketing activities for the Americas (Canada, US, Latin America, Caribbean). They will act as the local marketing extension of the Global Marketing Director (GMD) in HQ. Hybrid role based in Miami.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES:

MARKETING:

• Campaign Management: Overseeing the planning, execution, and evaluation of marketing and Media campaigns and initiatives in the region. This includes various channels such as advertising, promotions, events, digital marketing, and more.
• Developing Marketing Strategies: Creating comprehensive marketing plans and strategies for the region that align with the overall company goals and objectives. This involves understanding the market landscape, target audience, and competitor analysis.
• Brand Management: Ensuring consistent brand messaging and positioning throughout the region. Implementing brand guidelines and monitoring brand performance.
• Performance Tracking and Reporting: Monitoring the effectiveness of marketing activities and campaigns. Preparing regular reports on key performance metrics and presenting findings to senior management.
• Budget Management: Responsible for managing the marketing budget for the region, ensuring that resources are allocated efficiently and effectively to achieve marketing objectives.
• Product Launches: Collaborating with product management teams of HQ on successful product launches within the region, ensuring effective marketing plans are in place.

DIGITAL:

• Develop a regional CRM strategy. The global strategy is being developed at the Madrid -based headquarters and the role of the regional office is to ensure all activity is in line with these guidelines, while it is also expected that we adapt them to our region’s needs (translations, adaption depending on the regional assortment, taking into account potential cultural specificities…).
• Develop a regional E-business. Based on the global strategy and local needs/opportunities, ensure the online business channel is always being developed and improved for any feasible stream (e-commerce, e-retail, etc)
• Manage all e-retail projects in the region. Expand and optimize the channel. Discuss e-retailers’ proposals ensuring all activity is in line with central marketing guidelines. Provide them with all relevant material (banners, packshot visual, tools, etc). Be the link between the e-retailers and the Loewe sales teams regarding supply-chain and legal conditions in each country.
• Manage all e-commerce projects in the region. Discuss e-commerce opportunities, aligning with business parties, support the deployment & management. Adapt global strategy to local context and optimized the site/front/back, sales and data base. Expand and optimize the channel.

MERCHANDISING:

• Visual Guidelines and Standards: Execute the visual merchandising guidelines and standards for all stores within the company, ensuring consistency in visual presentation across different locations.
• Store Layout and Design: Collaborate with store managers and retail teams to optimize store layouts for better traffic flow and enhanced customer experience. This includes planning the placement of product categories, signage, and interactive displays.
• Display Design and Execution: Execute and follow the guidelines from HQ, creating product displays, window displays, and in-store layouts to showcase merchandise effectively. Ensure that the displays are visually appealing, on-brand, and aligned with current promotions or seasonal themes.

PR – COMMUNICATION:

• Act as Loewe’s brand ambassador conveying the brand’s values to clients and regional stakeholders (e.g. press, trend setters).
• Compile news/press clips related to our brand and products from distributors.
• Send the PR new releases to the local press contacts.
• Keep Regional Director and clients abreast of PR-related issues in conjunction with the Communications department in HQ.
• Organize local events in conjunction with the Communications department in HQ.

QUALIFICATIONS & SKILLS:

• EXPERIENCE LEVEL: Minimum of ten years of experience in Marketing, preferably in beauty or luxury industry
• LANGUAGES: Fluency in both Spanish and English required
• Managing vision and Purpose
• Dealing with ambiguity
• Applicants must be currently authorized to work in the United States for any employer.
• Motivating others
• Integrity and trust
• Proactivity
• Results oriented
• MAIN STUDIES: Bachelor's or Master's degree in Business or Communications
• TOOLS: Excel, PowerPoint, and SAP
• Delegation
• Customer focus
• Innovation management