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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you need to be a creative and quantitative thinker.
This role is the glue that binds our product and go-to-market strategies to drive success by increasing awareness and building trust in our solutions, products and services to drive new sales and product adoption.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with targeted buyers and empowers our sales channels to be successful.
You will develop innovative internal and external programs that drive demand. Attention to detail and an eye for quality are critical to your success, along with an ability to develop our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are analytic and track performance to learn, iterate and improve.
In addition to the marketing team, you will regularly collaborate with product managers, business analysts, and sales channels requiring strong communication and collaboration skills.
What you’ll do:

• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Plan the launches of net-new products/features and releases of existing products/features, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Create compelling content and marketing collateral to increase awareness and adoption of our products and features.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Market intelligence—be the expert on our buyers, who they are, how they buy, and their critical buying criteria.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Collaborate with product management, growth, and content marketing to develop product positioning and messaging that resonate with our target buyer personas.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.

What you’ll need:

• Salt Lake City location preferred
• Power user of networking tools such as LinkedIn and Twitter.
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Comfortable using collaboration and CRM tools such as Slack, Asana, Lucidchart, Loom, Figma and Salesforce.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• 5+ years B2B financial technology product marketing experience with at least 2 years of experience in a market-facing role
• Exceptional ROI-tracking skills, able to prove what is—or isn’t—working.

Compensation And Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.