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Company | SoFi |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-07-30 |
Posted at | 10 months ago |
Employee Applicant Privacy Notice
- Market intelligence—be the expert on our buyers, who they are, how they buy, and their critical buying criteria.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management, growth, and content marketing to develop product positioning and messaging that resonate with our target buyer personas.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Create compelling content and marketing collateral to increase awareness and adoption of our products and features.
- Plan the launches of net-new products/features and releases of existing products/features, and manage the cross-functional implementation of the plan.
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Comfortable using collaboration and CRM tools such as Slack, Asana, Lucidchart, Loom, Figma and Salesforce.
- 5+ years B2B financial technology product marketing experience with at least 2 years of experience in a market-facing role
- Salt Lake City location preferred
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Power user of networking tools such as LinkedIn and Twitter.
- Exceptional ROI-tracking skills, able to prove what is—or isn’t—working.
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