Creative Strategy Manager, Custom Content

Job Title: Creative Strategy Manager

Department: Product Development

About IGN IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 311 million monthly users around the world, and is followed by more than 52MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 35 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.

The Opportunity

Come join IGN as a Creative Strategy Manager! The IGN Global Studios Creative Strategy Manager provides guidance and expertise on how to execute paid-for campaigns on IGN that will appeal to its audience, while achieving client goals. The Strategy Manager develops campaign pitches that are focused on content alignment, content marketing, social media, native advertising, ad products, events, and more. This role requires an ability to generate ideas that align with the fan culture that comprises IGN users’ interests: video games, movies, TV shows, collectibles, comic books, anime, manga, and more. Strategy Managers support both reactive RFP responses and proactive upfront discussions.

Key Responsibilities

RFP Response + Support:

• Own the RFP ideation and delivery process for anything requiring custom content, integrations, or sponsorship
• Produce sales copy that make IGN’s proposals appeal to our clients, compellingly describing the ‘why’ behind our ideas and recommendations, and positioning them competitively.
• Lead inclusive, collaborative, cross-team brainstorms, compile the information, and make recommendations for the best way to accomplish the client’s goals in ways that will resonate with IGN’s audience.

Vetting & Packaging

• Price and package custom ideas, working closely with internal stakeholders for both templated and custom concepts
• Collaborate with internal stakeholders & our production team to ensure plans are specific and understood by all teams before going out to clients
• Ensure all concepts clearly, and concisely demonstrate how they meet the audience, client, and brand goals.

Revisions & Pre-Sale Operations

• Attend internal hand-off meetings to ensure all activations are approached accurately from a pre-to-post sale hand-off perspective
• Collaborate with the Account Management team to identify active pitches and pertinent product details
• Fine tune solutions based on client feedback

Job Qualifications

• Experience in writing sales copy designed to sell ideas to prospective clients, as well as writing production-facing treatments which accurately describe the scope of production.
• Great organizational skills - both in organizing themselves and those around them
• Someone who can think imaginatively and understand how to practically deliver on their ideas
• Familiarity with IGN, its content, and a passion for its subject matter
• 4+ years experience working in digital media
• Experience in the content creation and design process
• A great eye for detail
• Excellent communication skills and client-facing manner
• Experience working on large projects cross-department and cross-discipline

Our Culture and Values

At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive. IGN’s team is made up of all kinds of people that share a common love of games, TV, movies, comics, tech, and all things geeky. We strongly encourage people of every race, gender, sexual orientation, and background to apply.

Here’s the good stuff about us…

• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where gamers as passionate as you want to share some beers (if you’re of age, of course) and plot your demise in the arcade/game room.
• You’ll make an impact. We reach 311 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.

IGN offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.

IGN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $80,000 to $100,000, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.