Copy & Content Marketing Writer

TheCopy & Content Marketing Writeris a savvy marketing professional who brings their creative energy to embrace traditional marketing concepts in ever-evolving digital formats. The role requires the ability to tell stories that serve a variety of marketing functions for client campaigns with messages that are appropriate to client brands, while attracting qualified and quality prospects.

PROFESSIONAL SKILLS NEEDED

The Copy & Content Marketing Writerwill be comfortable writing in a range of formats, from long form — web site, landing pages, look books — and short form: social ads, drip campaigns, eblasts, headlines, Google Search and Display, and more.

The ideal candidate should have a solid understanding of core marketing principals within the digital space, including shaping campaigns and messages for specific demographics, personae, and avatars.

ROLE RESPONSIBILITIES

The Copy & Content Marketing Writerwill have a variety of responsibilities associated with creating and optimizing digital campaigns across multiple digital channels.

The personal and professional characteristics of a Copy & Content Marketing Writerwill include:

• Team player — Able to work with a variety of personality types and job roles.
• Collaborator — Enjoys learning about different perspectives and professional needs, and able to produce win-win strategies.
• Emotional intelligence — Knows what FOMO means, while also knowing how to write from a place of confident curiosity.
• Storytelling — Discerning the narrative elements that stand out from the competitive marketplace
• Organizational skills — Can establish priorities and be adaptable to change
• Creativity — Taking a brand story and captivating prospects while staying true to the client’s great reputation
• Deadline driven — Appreciates the energy that comes with a busy work environment

EDUCATION & EXPERIENCE REQUIREMENTS

The ideal candidate will have 3-5 years of related experience in marketing or a creative/design field. Agency background is a plus, but not a requirement.