Brand Strategy Specialist Jobs

Responsibilities

1.Conduct research and analysis of markets in North America, in line with the company's overall strategy and product planning strategy.

2.Develop and execute integrated marketing campaigns and analyze marketing results.

3.Develop creative strategies and solutions that align with the brand tone and user requirements of North American and European regions, aiming to enhance product competitiveness.

4.Participate in the development and management of integrated communication channels in North America and Europe. Track and optimize channel performance, while exploring new channels for brand marketing.

5.Contribute to the formulation of overseas brand positioning and brand strategies. Collaborate with teams to manage group and product branding.

6.Responsible for planning and writing media articles.

Qualifications

1.Minimum of 5 years of experience in integrated marketing in the technology industry for international markets, with proficiency in English.

2.Strong sense of responsibility and excellent teamwork. Proactive thinking and ability to handle work pressure.

3.Experience in planning software brand expansion and strong business data analysis skills.