Brand Director, Performance Innovation

Title: Brand Director, Performance Innovation

HelloFresh is in search of an entrepreneurial, strategic, and highly analytical marketing leader with a track record of profitably scaling and accelerating brands through creative performance and social media channels. As the Brand Director, you will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative / performance management to drive paid social results. You will work closely in an entrepreneurial environment with a team of creatives, including a Creative Director, Art Director, Copywriter, and Producer.

You will…

• Work with the Creative Director, Performance Innovation to develop a comprehensive strategy and test and learn plan for innovative paid social creative
• Monitor and analyze the performance of paid social video campaigns, using data-driven insights to identify areas for optimization and improvement
• Collaborate closely with the team to develop high-quality, compelling video content that drives user engagement, conversion, and measurable results
• Provide visionary strategic direction for all paid social assets, ensuring they are aligned with brand guidelines, target audience preferences, and platform-specific best practices
• Collaborate with the growth team to identify key performance indicators (KPIs) and define success metrics to optimize campaign performance
• Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance
• Leverage data-driven insights to inform campaign strategies and identify new opportunities for performance improvement
• Create, optimize, and expand paid social campaigns to drive traffic, conversions, revenue across Meta, TikTok, SnapChat, etc.

You are...

• Someone with a contagious “can-do” attitude that thrives in fast-paced environments
• Comfortable leading through ambiguity and digging into the details to solve
• Fluent in paid social media channels and growth marketing
• Passionate about owning projects from start to finish
• Exceptional with communication skills, both written and verbal

You have...

• Experience motivating a team that doesn't report directly to you
• Bachelor's degree preferred
• Balance of creative and analytical thinking
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
• Proven experience and passion for working across functions and with senior leadership
• Ability to work on-site 4 days a week
• 10-15 years brand / performance marketing experience, primarily with DTC brands
• Persistence and bias-to-action with a track record of performance

You’ll get…

• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year
• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Tuition reimbursement for continuing education
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Generous PTO and parental leave of up to 16 weeks

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program

New York Pay Range

$160,800—$180,000 USD

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