Performance Brand Marketing Manager Jobs

Exceptional budget management skills, with a focus on maximizing cost efficiency and revenue growth.

Excellent communication and team leadership skills to collaborate across departments.

Develop and execute comprehensive digital marketing strategies aligned with our business objectives for our portfolio of brands.

Develop and execute paid Social Media advertising strategies on platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter (X).

Leverage your deep understanding of target and lookalike audiences to craft compelling and impactful marketing messages and campaigns.

Utilize Google Analytics and other analytical tools to dissect campaign performance, identify trends, and formulate data-driven optimization strategies.

Minimum 2 years of experience managing digital marketing in a data-driven way

Prior experience in the remittance industry.

Own our channels: Drive steady growth across paid search, paid social and help uncover new channels.

Help us find true product-market fit: Position Pomelo properly and understand what truly resonates with our customers.

Set and meet aggressive goals: More customers, Less CAC– while understanding LTV and customer behavior.

Measure everything: Have a deep understanding of attribution, incrementally, and big-picture ROI on the initiatives you launch and own.

Digital analytical skills, preferably experience with Google Analytics

Lead the education of the seasonal marketing team members on ASICS CMS platforms

3-4 years of digital marketing experience

Experience working cross-functionally with stakeholders of varying seniority and backgrounds

Excellent verbal and written communication skills across different cultures and digital literacy

Ability to prioritize workload and manage multiple projects in a fast-paced environment

Exceptional with communication skills, both written and verbal

10-15 years brand / performance marketing experience, primarily with DTC brands

Experience motivating a team that doesn't report directly to you

Strong consumer orientation, knowledge of customer segmentation, insights development and targeting

Experience writing creative briefs and providing thoughtful feedback for marketing assets

Proven experience and passion for working across functions and with senior leadership

Own entire lifecycle of all advertising campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization.

TREAT YOURSELF: Our comprehensive anniversary program offers a personalized experience in recognition of milestones achieved.

Manage and improve performance in paid search and paid social with consistent experimentation and optimization.

4+ years of experience managing campaigns for B2B SaaS companies, ideally with experience in both self-serve and sales-assisted motions.

Expertise in various channels and tools, including: Google Ads, Google Analytics, Facebook Advertising, LinkedIn Campaign Manager, GDN, YouTube Advertising, and 6sense.

Experience with audience identification and segmentation; ability to drive efficient targeting, retargeting and personalization

Equity for ALL regular, full-time employees from individual contributors to management - share in our success!

Strong experience with marketing platforms such as marketing automation (Marketo preferred), CRM (Salesforce preferred), and ABM (6sense preferred)

Enthusiasm to deliver an exceptional experience to stakeholders, encouraging and championing performance marketing innovation across the business.

Position Description: Performance Marketing Manager

Partner with our external digital agency for campaign planning and execution

Coordinate with demand and segment marketing team members to ensure messaging consistency & effectiveness throughout the customer journey

Internal teams: Integration Management Office (IMO), Partnership Marketing, Loyalty Marketing team, MarTech, C&T, and Distribution teams

Self-starter who can manage digital media and build relationships with little management

Execute and manage campaigns across all Ignite Performance Marketing global paid media tactics including:

Affiliate marketing partnerships. Work with 3rd party affiliate marketing partner to execute and manage affiliate marketing campaigns

5+ years digital marketing experience, preferably in direct response

2+ years of recent experience managing paid search marketing

Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

Experience in outdoor, sport or lifestyle brands preferred.

Empower exploration and the thrill of the unknown for as many people as possible.

Protect the places where we live, play, and operate.

Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Define, meet and measure campaign and category KPIs to accelerate brand growth.

Strong organizing, planning and collaboration skills, especially in a remote work environment.

Manage direct mail agency to plan and execute seasonal direct mail campaigns.

Manage relationship, strategies, goals and performance accountability with digital media agency. They are an extension of your team.

Manage email marketing program and incorporate SMS. Set strategies and manage day-to-day for campaigns, automations, customer segmentation and personalization.

5+ years of experience with digital and traditional marketing.

Prior experience building and implementing performance marketing initiatives to support broader business and marketing objectives.

Oversee customer relationship management to increase user engagement across key platforms

Experience with startup and/or rapid growth environments; flexibility to adapt to changing situations/needs

Experience with advertising on Google and Meta, as well as hypothesis-based testing methods

Excellent written and oral communications skills

Full health, vision and dental benefits available to full-time benefit-eligible staff

Company paid Life & Disability benefits

Excellent analytical, quantitative and project management skills

Manage, coach and develop 1-2 direct reports

Bachelor's Degree with 6+ years of experience in CPG marketing and/or sales

Past experience in Personal Care brands or portfolios is preferred

Strong interpersonal skills; able to independently lead and motivate internal cross-functional teams and external agency partners

Work with global brand partners to optimize communication and innovation mixes for the U.S. market, delivering flawless launch and campaign execution

5+ years’ work experience in a brand management role

Lead development of organic social media campaigns by overseeing day-to-day management of Ford Performance social communities (Facebook, Twitter, Instagram, TikTok, YouTube)

Vehicle discount program for employees and family members, and management leases

Assist with oversight and partnership responsibilities, related to the Ford Performance Racing School, including implementation of new owner programs

Dedicated to growing Ford Performance lifestyle and aspirational product and merchandise offerings, in cooperation with Global Licensing

5-10 year’s work experience in the field of marketing