Manager, Brand Strategy Jobs

Manager, Brand Strategy

Who We Are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future–and yours. Watch us here.

You are a change-making design professional. Grounded in empathy and curiosity, you are a purpose-led and human-centered leader who is deeply committed to understanding people’s needs and translating those insights into innovative solutions.

The noteworthy candidate thrives in an environment of collaboration not only with team members, but also with cross-functional business teams to develop groundbreaking brand experiences and understands how the experiences will work across multiple touchpoints.

A problem-solver at heart, you look to simplify complexity by crafting design solutions through an iterative process. You believe that your work can make a significant difference in people’s lives. That ideas spark positive change. That small details yield important insights. And that teamwork is the best way forward.

Above all else

• Friendly, thoughtful and perpetually curious
• Humble to your core with a sharp emotional intelligence
• Able to build trust, even when communicating a dissenting point of view

Primary Responsibilities

• Achieve strategic clarity across a diverse spectrum of design projects and needs through a clear viewpoint and articulated by a thoughtful and collaborative approach
• Transform business goals and diverse insights into focused and concrete plans to drive forward quickly into design development
• Cultivate, develop and maintain strong relationships at all levels of the organization and be one of the main points of contact with multiple business partners
• Scope new opportunities to construct significant briefs and guide successful program direction
• Articulate a thoughtful and collaborative approach to achieve strategic clarity across a diverse spectrum of design projects and needs

Enhance and grow brands in the Consumer portfolio:

• Synthesize multiple inputs (trends, competitive landscape, marketplace dynamics, cultural context) to define insights that are the basis for structuring strategic solutions
• Generate naming briefs and lead naming process/ideation (as needed)
• Develop strategic frameworks (Purpose, Positioning, Value Proposition, Brand Voice, Personality, Brand Portfolio/Architecture, Messaging Strategies) through strategic analysis and workshops involving a broad spectrum of partners
• Collaborate with a range of partners – marketing, design, insights, R&D – towards the shared goals of creating substantial brand experiences through the lens of design thinking
• Craft and scope design research programs to best solve specific brand challenges

What we are looking for

• A minimum of a Bachelor’s degree in Marketing or related field (Branding, Communications, Journalism) is required

• A minimum of 8 years of design leadership-related experience required

• Validated experience in brand strategy, design thinking and naming

• Must have strong visual, written and verbal communication expertise

• Clear and concise writing, synthesis, speaking and presentation skills

• Must have experience preparing and facilitating workshops, crafting insight-rich reports, stories, pitch decks and projects briefs

• A graduate degree

• Please include a link to your online portfolio on your resume and/or with your application to be considered for the position

What’s in it for you

• Competitive Benefit Package

• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!

• Learning & Development Opportunities

• Employee Resource Groups

At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, candidates offered employment must show proof of COVID-19 vaccination or secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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