Associate Marketing Manager - Disney Games

The Associate Marketing Manager is responsible for supporting the Sr. Manager, Marketing on brand and product marketing strategy/activity across assigned licensed titles within the Disney Games global portfolio by partnering with licensees to deliver world-class campaigns.

You will play a meaningful role in contributing to both the strategic and executional elements of marketing plans. You will be a dynamic marketer with effective communication, interpersonal, and analytical abilities.

The Associate Marketing Manager reports to the Senior Manager, Brand Marketing

You Will

On any given day, as an Associate Marketing Manager, you might:

• Maintain knowledge of industry trends, competitive market, business opportunities, etc.
• Oversee tracking systems for all incoming/outgoing requests and approvals
• Review marketing materials, providing guidance/feedback, sharing and delivering key insights/information, and routing/leading approvals for go-to-market plans, creative assets, and marketing activations with licensees
• Partner closely with key cross-functional teams (Production, PR, Franchise, and Legal) to ensure alignment on plans and manage feedback/approvals on key marketing materials/programs
• Provide outstanding marketing and account management support with licensees to facilitate communication and collaboration
• Present marketing updates to broader Games and Franchise Teams
• Analyze performance of campaigns with licensees to identify areas of optimization and make recommendations
• Be a strong brand steward for The Walt Disney Company brands, especially in providing insights/support to licensees and managing executions to ensure flawless marketing and creative implementations
• Deliver on innovative and performance driven marketing campaigns that align to key Disney franchise priorities/initiatives that result in significant brand deposits
• Own and lead on select titles and special projects that extend reach and increase awareness

You Will Have:

Here’s what you need to be successful at this job:

• Two plus years of experience in Marketing within the gaming industry
• Solid analytical skills with the ability to analyze data and extrapolate insights
• Passion for the gaming and consumer electronics industry
• Broad understanding of brand management, product marketing, user acquisition, and social/community
• Resourceful problem-solver with a can-do attitude; works well under pressure
• Self-starter with a highly productive work ethic and desire to grow marketing
• Experience in driving successful and cost-effective marketing campaigns for successful brands
• Good written/verbal skills and presentation style; proficiency in KeyNote/PowerPoint
• Highly organized, diligent project manager

Additional Information

This position is located in Glendale, CA.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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The hiring range for this position in location is $69,946.00 to $93,830.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.