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Associate Director, Social Strategy - Gaming & Tech
Company | Future |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Media Production |
Expires | 2023-10-11 |
Posted at | 7 months ago |
Description
- Use campaign insights and competitive reporting to develop learnings that inform future pitches.
- Collaborate with the branded content, marketing, and creative teams on photo, video, and livestream shoots, including concept ideation, creative and pre-production decks, and capturing social-first assets on set.
- Develop social media copy and select and/or source imagery for branded content, sales, marketing, and affiliate efforts for multiple Future sites across the house, with a focus on the gaming, entertainment, tech, and wealth vertical, home to Tom’s Guide, CinemaBlend, TechRadar, and more.
- Stay abreast of key industry trends, competitive insights and emerging social media, marketing, and e-commerce technologies.
- Brainstorm with social team leadership to proactively concept innovative and out-of-the-box ideas across tried-and-true + emerging platforms (Instagram, Facebook, Pinterest, TikTok, Live Shopping, Metaverse, AR/VR, AI) for branded content campaigns.
- Lead social ideation in brainstorms with cross-functional teams and advise on paid and organic strategies, short-form video ideas, livestream, and more.
- Maintain synergy between marketing calendar and editorial calendar, including livestream programming, and act as liaison between branded content and social teams.
- Internal job family level C4.
- Must have an interest in social media/content marketing, a deep understanding of social media and social video strategy and best practices across Facebook, Instagram, TikTok, Pinterest, X, Twitch, and YouTube, and experience with social publishing and reporting tools.
- Exceptional verbal and written communication; must possess strong writing skills and demonstrate a careful hand with brands.
- Ability to work cross-functionally and thrive in an entrepreneurial, fast-paced environment; team player attitude and resourceful, can-do spirit.
- Organized and comfortable wearing many hats. Ability to work calmly under pressure, meet tight deadlines while handling multiple priorities, and provide self-direction.
- Ability to balance strong creative instincts, a sharp eye, and attention to detail with a strategic and results-oriented mindset.
- Client-facing experience is a plus.
- Experience with shooting/editing content and being on-camera talent is also a plus.
- Must be well versed in the gaming and tech verticals.
- 5-6+ years of experience in online publishing or marketing, with a background in social media.
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