Associate Director, Media Strategy

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 300+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, Digiday’s Most Innovative Media Agency and most recently the AdAge A-List.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

About The Role

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

We are looking for an Associate Director, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.

What You’ll Do

• Partner with clients to understand their business goals, marketing objectives and competitive constraints for the purpose of leading agency media planning outputs
• Working closely with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Ensure measurement plan is executed to client expectations
• Client Relations
• Account Management
• Oversee cross-channel budget management working with client and internal stakeholders
• Campaign Execution
• Lead & manage assigned aspects of client relationships
• Develop cross-channel strategy & planning for media accounts both externally and internally as oversight, as well as coordinating the inputs for buying
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Serving as the primary day-to-day media contact for key clients
• Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
• Media Strategy
• Coordinate with buyer scientist and channel teams to map strategy with activation
• Align measurement framework to client business objectives, ensuring strategy is followed through to execution
• Writing client briefs & translates them into insights-led media strategy
• Representing media in co-deliverables with our or client’s creative and brand strategy teams for cohesive, integrated services

Who You Are And What You Have

• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• A data-driven approach, leveraging insights to develop strategy and define measurement
• Superb communication and presentation skills translating client challenges to campaign solutions
• Experience in a client-facing environment leading relationships with a commitment to excellence
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• 6+ years of client-facing media planning experience with a track record of driving results
• Broad knowledge of the overall media landscape, consumer behavior and media consumption
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges

SOME OF OUR PERKS

• Unlimited paid time off
• Paid parental leave
• Generous medical plan
• 401k with company matching and no vesting period
• Annual bonuses

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $130K - $140K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.