Associate Brand Manager, New Revenue Streams

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.

What You’ll Do for Us

• Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.
• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
• Work with Alcohol Ready-to-Drink brand and cross-functional team to develop mid-term (2-3 years) growth strategy and annual brand plans ensuring consideration of local brand positioning and insights.
• Ensure alignment of Alcohol Ready-to-Drink brand strategies with overall Company strategy to drive profitable growth and managing local brand P&L.
• Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
• Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our AIMs
• Execute strong financial and operational system/partner routines.
• Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.

Qualifications & Requirements

• Knowledge of procedures and media used to drive increased volume and brand equity.
• Must possess the ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Experience in working in a cross functional and international environment is ideal.
• Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
• 3+ years of relevant work experience in brand management
• Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
• Knowledge of the creative brief development process.
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
• In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
• Ability to manage and inspire agency performance.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
• Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.