Assistant Manager, Global Product Marketing - Emerging Categories

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our purpose is to embolden a movement of self-celebration and joy through the power and the warmth of Brazilian spirit. This brand philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category junkies, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.

This role will work with key stakeholders to create and deliver omnichannel innovation plans from concept to commercialization, leading consumer-first, scalable and globally relevant 360° GTM Toolkits that allow Sol de Janeiro to outperform. You will support new category development of 3-5+ year consumer-centric innovation, distortion and renovation strategy and pipeline.

The position will report to Manager, Global Product Marketing.

RESPONSIBILITIES:

Product Marketing & Go To Market Frameworks

• Support updating product messaging once in market, distributing to cross-functional teams as needed
• Review and approve artwork
• Support brand's sustainability goals as it relates to product (i.e. vetting ingredients and packaging, key messaging on all marketing channels)
• Delivering formula and packaging feedback to development teams in a timely and accurate manner
• Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation
• Manage product timeline tracking from conception to Toolkit release
• Support Manager in partnering with Global Brand Strategy & Consumer Engagement team to build effective marketing support frameworks
• Work with Sr Manager, R&D, Regulatory to recommend desired product claims for efficacy testing and final claims
• Build data-and-insight-backed Product Concept Briefs that propose innovative and differentiated new product concepts that support our Brand DNA, justify investment and garner full stakeholder buy in
• Track competitive brands and launches across various categories, create competitive analyses applicable to respective categories/launches
• Support development of product Global Go To Market Toolkit that drives ownable point of difference and positioning, including communication hierarchy, product page copy, features and benefits (functional, technical and emotional), reason to believe, clinical & consumer claims, education priorities and competitive positioning
• Prepare final product marketing presentations that include the product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales, Customer Service and
• Track product launches once in market for key consumer and market learnings, develop launch hindsight presentations
• Develop packaging, copy and creative briefs, ensuring accuracy of information with cross functional partners and translation houses
• Managing details of Master Launch Calendar

QUALIFICATIONS:

• Must be comfortable working a hybrid schedule (remote and in our New York Office, when needed).
• Ability to thrive in a fast-paced, variable environment
• 3+ years experience in global marketing in skincare or makeup
• Strong organizational, creative and analytic skills
• Bachelor's degree or equivalent
• Self-starter with a positive attitude
• Attention to detail

Salary Range

$75,000—$85,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro