Area Director Of Sales And Marketing

If you are a site sales and marketing director looking for advancement, please take a look at this exciting opportunity!

Due to rapid growth, Cassia is hiring a dynamic, resident-centric Area Director of Sales and Marketing to join our team. In this role, you will ensure our seven Iowa senior living communities achieve occupancy targets.

At Cassia, we’ll support you with the latest marketing tools, advanced sales training, and a highly supportive home office team. All this combined with the strength of high caliber co-workers who share your passion, your energy and your commitment to our mission - Foster fullness of life for older adults in the spirit of Christ’s love. Join us and start doing your life’s best work at Cassia.

This position is based in Iowa. Must be willing to travel a minimum of 60% of the time. Company car provided.

Area Director of Sales and Marketing Responsibilities:

• Lead sales team through the ever-changing healthcare landscape.
• Interact and cooperate with development partners, investors, and all company employees.
• Coordinate the development of marketing materials from start to finish with the Cassia creative team.
• Collaborate with operations, clinical and financial team members to achieve occupancy targets.
• Recruit, interview and hire top sales talent.
• Develop a clear and persuasive communication message and marketing tactics based on Cassia’s brand and the community brand.
• Work with Senior Living Counselors to develop and implement comprehensive strategic marketing plan to include the following: social media, referral source development, community outreach, internal marketing, advertising, public relations, events and reputation management.
• Work with the Director of Communications to create public relations strategies and positive relationships with the local media.
• Lead, motivate, and coach Senior Living Counselors to achieve sales goals. Drive accountability at a territory level.
• Perform additional tasks as needed.
• Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect’s stage of readiness in order to help the Senior Living Counselors advance prospect sales.

Area Director of Sales and Marketing Requirements:

• Experience leading sales teams across various markets and/or territories preferred.
• 5+ years of successful sales and/or sales management experience required; senior living experience required.
• 3+ years in sales leadership required.
• Bachelor’s degree in business, marketing, health care management or related field.
• Must be willing to travel a minimum of 60% of the time.

Benefits:

• Competitive wages with credit for experience
• Paid Time Off (PTO)
• Employee Assistance Program with free confidential counseling/coaching for self and family members
• Healthcare, dental, health savings, vision, life, disability, & flex spending options for Full-Time employees
• Employer paid Basic Life Insurance for Full-Time Employees
• Employee Discount Program
• Longevity Recognition, Paid Volunteer Time, and Mentorship Programs
• 403(b) or 401(k) with employer match
• Collaborative and Inclusive Work Culture

About Us:

Cassia is located in the central metro in Edina. Cassia is a faith-based, nonprofit organization with over 200 years of experience caring for those in need. Our Mission is to foster fullness of life for older adults in the spirit of Christ’s love. We take pride in providing compassionate care for our residents by embracing our eight values and service standards: Compassion, Integrity, Excellence, Innovation, Stewardship, Unity, Respect and Collaboration.

At Cassia, you will be empowered to foster fullness of life for those we serve. Cassia will support your career goals and celebrate your passions. If you are seeking a career experience where you will have fun, be challenged, and recognized for your individuality, Cassia is the answer.

I AM Cassia... Are You?

Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.

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