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Field Marketing Director-Southeast Jobs

Company

Amplify Education, Inc.
Address , Remote
Employment type FULL_TIME
Salary $120,000 - $130,000 a year
Expires 2023-10-03
Posted at 9 months ago
Job Description
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
The Field Marketing Director is responsible for defining, developing, and overseeing the execution of a comprehensive, regional Go-To-Market strategy that supports the sales team in achieving both short- and long-term sales revenue targets and overall territory goals. This includes, but is not limited to, leading the development and execution of regionalized campaign plans; strategic and tactical adoption plans; multi-channel promotional strategies; territory-specific messaging and positioning; marketing collateral; and events, conferences, and sponsorships.
"Amplify’s COVID-19 vaccination policy requires all staff to provide proof of vaccination for in-person meetings unless an approved exemption is provided. “
Responsibilities:
  • Stay abreast of regional nuances, requirements, and developments including, but not limited to, adoptions, RFPs, and policy changes.
  • Lead and handle the marketing strategy and activities related to each stage of current and upcoming state adoptions, such as market research, adoption-related messaging and collateral development, advanced pre-work, state submission processes, sampling, district evaluation and review processes, piloting, and selling.
  • Collaborate and partner with Product Marketing to inform national messaging and marketing activities by providing ongoing input from the field.
  • Build and foster positive relationships with sales and marketing leaders, Account Executives, and Per Diems across the region, and maintain frequent communication to resolve how to meet needs, fill gaps, and use resources most appropriately.
  • Collaborate and partner with Sales Leadership to develop and deliver regional sales gatherings and meetings.
  • Collaborate and partner with Sales Leadership to develop and maintain a territory brain trust that knows the region intimately, including the needs, gaps, obstacles, and opportunities across the territory.
  • Lead and handle response creation to district questionnaires and rubrics across products.
  • Lead and manage the marketing strategy and tactics utilized across the region, including those designed to support Sales with prospecting, lead generation, pipeline building, and opportunity advancement.
Basic Qualifications:
  • Exceptional interpersonal skills
  • 5 +years professional experience in sales within the education publishing industry
  • 5+ years professional experience and success in handling complex projects—excellent project management skills are important
  • Experience writing marketing copy, informing and influencing design, handling print production, coordinating print and digital marketing activities, and managing events
  • Ability to travel (15-20 % of time).
  • Experience (intermediate to advanced levels) with the entire Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (i.e., HubSpot, Pardot), Wordpress, Adobe, Zoom, and Slack.
  • 5+ years professional experience in marketing within the education publishing industry
  • Exceptional written and verbal communication skills
  • Experience collaborating with Product Development, Product Management, and Product Marketing teams
  • Experience with prospecting, lead generation, pipeline building, and closing opportunities
  • Bachelor’s degree
  • Experience collaborating with Marketing Services teams (including project managers, designers, and digital marketers)
  • Experience writing RFP and/or rubric response
  • Exceptional leadership skills with experience handling people
  • Experience developing and implementing campaigns that drive sales
Preferred Qualifications:
  • Ability to operate effectively and calmly while maintaining a sense of urgency within a fast-paced, deadline-driven environment
  • Ability to be agile and switch directions quickly and efficiently
  • Ability to think creatively, solving unusual challenges in new and successful ways
  • Ability to think strategically and analytically
  • Highly motivated, self-starter with a strong work ethic and drive
What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $120,000 - $130,000. This role is eligible for commissions based pay.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.