Account Director - Healthcare Tech

(REMOTE/ATL/NOLA)

Meaningful connections. Measurable results.

Alloy delivers precision storytelling and experiences for imaginative tech brands. Our global team has deep industry expertise that cover all facets of the customer journey, from engaging creative experiences built with innovative technology to full communication strategies backed by measurable performance marketing. Our cross-channel solutions help global innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share.

This client work has earned widespread industry recognition, including Technology Agency of the Year and more. Behind it all is a crew of nerds, rebels and creatives. Founded in 2012, Alloy has been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew.

As our story continues to unfold, one thing remains the same — different is in our DNA.

About the Job

Alloy is seeking an Account Director with 9+ years of marketing and PR experience in B2B healthcare tech communications. Sector experience in healthcare IT, SaaS/software, medical device, biotech, pharma, or Enterprise tech is highly desirable to represent our broad global client base.

The Details of the Account Director Position

• Measure clients’ media, social media, lead gen and marketing results and effectively translate analytics into actionable insights and recommendations that constantly drive success and push the boundaries of what PR can achieve.
• Produce high caliber writing assignments such as bylines, whitepapers, case studies, award submissions and rapid response statements.
• Support company marketing through the curation of thought leadership content and participating in speaking engagements.
• Serve as an integrated marketing consultant or account lead for our game-changing B2B tech clients
• Build relationships in the B2B tech sector to fuel our growing business pipeline and ensure long-term health of the practice group, and drive renewals and upsells for respective client portfolios.
• Ensure all account team deliverables adhere to Alloy’s quality, award-winning standards
• Serve as an account lead and strategist on 3-5 key accounts, building great relationships with client contacts based on trust and respect.
• Lead quarterly review sessions from planning through execution, assigning roles to team members while pushing them to think critically about their analysis from the client POV.
• Organic growth and profitability are priorities for account directors, and you’ll also have an opportunity to participate in new business pitches, too.
• Coach and provide feedback by leading both internal and client meetings, managing integrated comms campaigns, ensuring the quality of work produced by junior team members and developing key account plans (e.g.,tradeshow activations, influencer marketing plans, product launch plans, corporate messaging portfolios, executive social strategies, analyst relations, etc.).
• Be an SME. Subject matter experts are an important part of our strategy.
• Lead and execute diverse integrated media relations strategies and campaigns

Skills Needed:

• Existing relationships within the technology ecosystem, including reporters, VCs, analysts, influencers and brands
• You’re authentic, bold, passionately curious, accountable, radically candid and agile.
• You know this software like the back of your hand: Microsoft Office Suite, newswire service providers, media database systems, Google Analytics
• You are familiar with this software: Sprout Social, CMS platforms, HubSpot/Marketo/Pardot/etc., Basecamp (or other project management software), Google AdWords, Canva/InDesign/etc., Mac OS
• Experience crafting and executing national and global media relations campaigns; leading brainstorming and content planning sessions; supporting new business pitches and communicating with stakeholders

Experience Required

• Existing relationships within the B2B technology ecosystem, including reporters, VCs, analysts, influencers and brands.
• Required experience: Microsoft Office Suite, newswire service providers, media database systems, Google Analytics
• Relentless curiosity, a passion for learning, a service-minded attitude and a constant desire to be your best.
• Agency or in-house B2B tech PR & Marketing experience required
• Required Experience: crafting and executing national and global media relations campaigns; leading brainstorm and content planning sessions; supporting new business pitches and communicating with stakeholders
• Familiarity with: Sprout Social, CMS platforms, HubSpot/Marketo/Pardot/etc., Basecamp (or other project management software), Google AdWords, Canva/InDesign/etc., Mac OS

The Benefits
(just a few because if we listed them all this description would be too long!)

• Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays + end-of-year holiday week off.
• Quarterly culture events
• Cell phone reimbursement
• Medical and dental benefits (including HSA/FSA)
• 6-year workiversary paid sabbatical
• Professional Development Stipends
• Merit-based bonuses and promotions
• Employee referral bonus
• Classpass Membership
• A truly flexible hybrid work model to suit your schedule and lifestyle
• Competitive salary
• Paid Parental Leave
• New business referral bonus
• Annual Retreats
• Summer Fridays
• 401K Match

Our Commitment

Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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