Vice President, Patient Acquisition

Equip is a virtual program helping families recover from eating disorders at home with comprehensive, gold-standard care created by experts in the field and people in recovery. Equip’s five-person care teams include dietitians, physicians, therapists, and mentors who deliver wrap-around support to provide families healing and lasting recovery.
We created Equip to increase access to evidence-based treatment for all people affected by eating disorders. In line with this mission, we are committed to partnering closely with insurance companies and ensuring our team, patients, treatment, and brand reflect the diversity of those affected by eating disorders.
We are seeking a results-oriented, team-focused and mission-driven professional to join our commercial leadership team as Vice President of Patient Acquisition. This person will be a trusted partner to SVP of Growth to develop and drive high-impact strategies to grow our patient census by scaling high quality referral sources and effectively pulling qualified patients through the funnel to starting treatment with Equip. This is a high visibility role with ownership over one of the most important core capabilities of the company.Our ideal candidate will bring skill, tenacity and passion to play an instrumental role to strengthen the company's business strategy, execution against critical priorities and plans to grow and scale, and product roadmap.
Responsibilities:

• Deploy tactics and campaigns to drive organic patient acquisition, measuring the metrics and impact of each tactic and campaign at every stage in the acquisition pipeline, measuring ROI and impact on growth
• Stay up to date with advancements, trends, and best practices in the mental health patient acquisition space
• Partner with Equip's marketing team and market leadership to develop unique, differentiated strategies to drive patient acquisition and retention
• Conduct competitor analysis to identify areas for differentiation and improvement
• Outline and manage to clear goals and metrics based on business objectives, industry benchmarks, market data and other key factors
• Develop specific plans for growth by channel, including the funnel activities and metrics that need to be tracked and the resources required to achieve goals
• Partner with marketing to drive execution against patient acquisition and conversion strategies, monitor performance, and deliver strong CAC while meeting growth goals
• Identify and develop plans to realize growth opportunities that align to our service culture, business strategy and goals (this could include patient experience, outreach and engagement)

Experience/Education:

• Data-driven and strategic orientation to decision making with experience using analytics to optimize programs to deliver maximum ROI
• Bachelor's degree required; graduate degree preferred
• 10+ years of experience in healthcare including growth, provider sales or consumer marketing experience as well as leading strategy development and execution using deep analytics to measure effectiveness and refine strategy
• Proven ability to successfully drive outcomes in a high-growth, dynamic, resource-constrained environment
• Demonstrated strategic thinker and self-starter capable of developing mission critical recommendations and seeing them through in a hands-on way
• Depth and experience in the provider sector

Bonus if you have the following:

• Passion for mental health and eating disorder treatment and expanding access to treatment
• Experience in a remote or virtual setting

Competitive salaries and bonuses, remote work, generous paid time-off, paid holidays, health benefits, career development opportunities, and exciting team retreats are among the myriad benefits you'll experience while working at Equip.
Equip is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.