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Vice President Of Global B2B Campaigns
Company | Visa |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-09-28 |
Posted at | 8 months ago |
Company Description
- Budget & Agency Management: Effectively manage the marketing campaign budget, allocating resources strategically to maximize ROI and achieve campaign objectives. Effectively build and maintain relationships with key agencies tasked with creating campaign elements.
- Cross-Functional Collaboration: Work closely with regional marketing teams, product marketing, content, creative, and sales to ensure seamless integration and execution of global campaigns across multiple channels and markets.
- Brand Consistency: Maintain brand consistency and messaging coherence across all global campaigns to strengthen brand recognition and positioning.
- Team Leadership: Inspire, mentor, and lead a high-performing global campaign team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth.
- Market Trends: Stay abreast of industry trends, emerging technologies, and marketing innovations to drive continuous improvement and competitive advantage.
- Thought Leadership: Drive thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase expertise and value to customers.
- Campaign Development: Oversee the end-to-end campaign development process, from concept creation to execution, ensuring that campaigns are innovative, engaging, and drive measurable results.
- Stakeholder Communication: Regularly communicate campaign performance, initiatives, and strategies to executive leadership and key stakeholders, providing updates on progress and results.
- Data-Driven Approach: Utilize data and analytics to measure campaign performance, optimize campaigns in real-time, and provide actionable insights to guide decision-making.
- Global Campaign Strategy: Develop and lead the global campaign strategy, aligning with the company's overall marketing and business objectives. Identify target audiences, key messages, and campaign themes to resonate with customers worldwide.
- 12 or more years of work experience with bachelor’s degree in marketing, Business, or a related field. MBA or advanced degree is a plus.
- Experience in managing marketing budgets and optimizing resources effectively.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse audiences.
- 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
- Demonstrated ability to collaborate and build relationships across cross-functional teams and global regions.
- Strong leadership skills with the ability to motivate and inspire teams to deliver exceptional performance.
- Extensive experience (10+ years) in B2B marketing, with a focus on global campaign development and execution.
- Solid understanding of digital marketing channels, content strategies, and marketing automation tools.
- Strategic thinker with a data-driven approach to decision-making and a passion for innovation and creativity.
- Proven track record of developing and implementing successful global marketing campaigns that drive business results and revenue growth.
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