Vice President, Digital/Influencer

Ruder Finn is seeking an experienced Vice President of Digital to join our growing Digital practice and provide strategic counsel to our clients. As a Vice President, you will own social strategy, lead campaign development, and oversee the creation and execution of strategic digital content and influencer campaigns, supporting a diverse set of clients in the healthcare, tech, and consumer space. This individual will display a full understanding of digital and social channels, data analysis, paid media and will lead integrated programs from ideation to execution.

As a Vice President, you will be at the forefront of the organization and play a vital role in future company success, including new business. Building strong client relationships and driving growth within an agency environment, as well as a strong record of developing actionable and profitable strategies that also drive business growth and brand equity for your clients. This role will allow for growth as well as the opportunity to submerge your creativity and leadership skills into key campaigns for the most desired client accounts in the digital space.

Key Responsibilities

• Ability to represent and articulate digital ideas with internal and external stakeholders
• Delivering an excellent level of client service by articulating client digital needs to senior managers, updating on digital project status and priorities, and ensuring seamless workflow and communication among all team members
• Ability to plan and manage social media programs from research to insights and planning
• Lead and manage the execution of strategies and ongoing management of campaigns as part of an integrated team
• Stay up to date on evolving digital best practices, new channel opportunities and emerging trends that can be applied to campaigns to help drive business outcomes
• Provide strategic thinking as a key input to campaign planning that includes, but not limited to: Social Media Activations, Influencer Marketing, Application of Insights for Ideation through Planning
• Inspire and galvanize teams to produce and ideate meaningful creative ideas that help drive communications and business objectives
• Manage, mentor, and develop junior and mid‐level talent by identifying skills and teaching best in‐class digital strategies
• Development of end-to-end influencer marketing that drives audiences through the funnel
• Lead content integration across digital channels and platforms with other technologies as opportunities identified

Qualifications

• Ability to multitask and operate with flexibility in a fast‐paced environment to meet tight deadlines
• Experience in and contribution to new business
• A passion for digital marketing and the ability to utilize new industry trends to coordinate digital campaigns
• Strong organizational skills with the ability to work across multiple high‐profile and high budget programs in a fast‐paced, consistently changing environment
• Experience with integrated agency team structure
• A minimum of 8+ years of experience within social media, working in an integrated capacity, with cross-functional teams (e.g., earned media, social media, influencer, paid, digital marketing, analytics and creative teams)
• Knowledge of paid media strategy and execution social listening, influencer marketing, data analysis, and insights reporting
• Understanding of earned media, content, and analytics is high priority
• Experience in overseeing campaigns with strong data proof points tied to client business outcomes
• Previous management of budget responsibilities of more than $1MM
• Knowledge of the consumer, healthcare or B2B industries
• Proven experience managing and coaching a team
• Performance/ecommerce campaign experience a plus
• Bachelor’s degree in communications, public relations, marketing or a related field preferred

Benefits & More

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan
• As a Vice President, you will receive a competitive base salary, and opportunity for annual bonus
• Generous PTO policy with paid maternity/paternity leave
• Monthly allowance for cell phone, office equipment, etc.
• Professional learning and development opportunities
• Transit benefits

The anticipated salary range for this position, at the time of posting, is $135,000 - 150,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.