Specialist, Social Jobs

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 300+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, Digiday’s Most Innovative Media Agency and most recently the AdAge A-List.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

About The Role

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

The Media/Data Science team continues to grow and so does our need for a Specialist, Social. This position is responsible for the creation, maintenance, and optimization of our ad campaigns, using analytics, automation, and piloting existing tools. Typically working in a team with at least one more senior member, our Paid Social Analyst is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role.

Being a Specialist, Social at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our social analysts sometimes work directly with clients, attending client meetings and occasionally presenting results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign updates.

What You’ll Do

• Operate existing software infrastructure to traffic, evaluate performance, and analyze media
• Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP
• Ideate on new analytical methodologies for optimizing our campaigns
• Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and audience testing to improve performance
• Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from creative image analysis to audience deep dives, bidding approaches, experiment results, and landing page strategy.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assisting in all elements of a social campaign build, including account configuration, media strategy, campaign setup, ad trafficking, and QA.
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency

Who You Are And What You Have

• Can exhibit technical leadership and critical thinking by reviewing and identifying errors
• A BS/BA degree from an accredited college or university. STEM degrees are preferred.
• 2+ years professional experience in analytics, advertising, ad tech, or media
• 1+ years of professional experience working with Social Media platforms such as Facebook / Instagram

Skills, Abilities, And Knowledge

• Excellent verbal and written communication
• Understanding of the fundamentals of social media advertising
• Strong math and statistics foundational knowledge
• Some experience presenting work and the desire to develop this area
• High proficiency with Excel
• Experience with data visualization tools such as Looker or Tableau is a plus
• Attention to detail
• Time management
• Aptitude for deeply interpreting data/analytics
• Proven ability to work independently and efficiently
• Knowledge of and in-platform experience with Facebook/Instagram, YouTube, and LinkedIn

Competencies

• Self motivated and exhibits initiative
• Abundant intellectual curiosity and integrity
• Ability to think strategically, analytically, and proactively about diverse business
• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
• Problems
• Collaborative attitude
• Willing & able to learn quickly
• A desire to work on challenging problems that require flexibility in approach

SOME OF OUR PERKS

• Annual bonuses
• Paid parental leave
• Generous medical plan
• Unlimited paid time off
• 401k with company matching and no vesting period

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $70K - $80K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.