Social Performance Marketer (Remote, Americas)

About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About The Role
Your peers in Shopify's Growth team have diverse backgrounds, skill sets, and experiences but share an established track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams. We have a cutting-edge, expanding Social program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth. You will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. This role will require you to build, track and experiment with paid social acquisition campaigns in many regions.
Responsibilities

• You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
• You will build in-platform campaigns, creative briefs and reporting for existing and future paid social programs
• You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
• You will be responsible to develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid social strategy
• You will optimize Shopify’s in house paid social program(s) to drive new, high-value merchants to the Shopify platform within our efficiency targets globally.

Qualifications

• Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
• A proven track record (3+ years) in managing direct response campaigns within marketing media platforms, with specific experience on social media platforms (Facebook, TikTok, LinkedIn, Snapchat, Pinterest, Twitter)
• Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
• Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
• Proven track record in managing large, complex, global performance marketing campaigns across multiple markets and paid social channels
• Experience building & running full funnel programs that meet efficiency targets including measurement strategy, creative strategy and tactic level strategy for all parts of the funnel.

We hire people, not resumes. If you think you’re right for the role, apply now. Please submit your documents in PDF format.