Social Media & Content Marketer

Who We Are

Kaplan Laboratory (H-PROOF) is a women-led nutraceutical company that develops and markets products on the cutting edge of health and wellness.­ We invest significant time and resources developing dietary supplements that solve real issues. Our patented formulations are doctor-developed and backed by science.

Our first product, The Anytime You Drink Vitamin, launched in 2019 and is a category-creator. We reached profitability in 2021, and continue to grow exponentially year-over-year. In 2023, we landed a spot on the Inc. 500 as the 53rd fastest-growing private company and the 6th fastest-growing consumer product in America.

We are self-funded, which means we don't have external pressure to grow too quickly and can keep our focus on measured, profitable growth.

Our team is fully remote, but we remain connected. Even though we don't work under the same roof (or even in the same state), we are collaborative and love a virtual brainstorm. We also meet up in-person 3-4 times each year to work on major campaigns and big strategic challenges.

Who You Are

You're obsessed with visual content creation and social media and have a natural proclivity to keep your finger on the pulse of what’s trending. You have a history of developing high-performing photo and video content for DTC E-Commerce brands in a full-time role.

You're a motivated self-starter who lives in the U.S. and thrives working from home. You love being part of a team and are interested in contributing beyond your individual role.

You enjoy both setting a strategy and executing it. You exhibit a positive, can-do attitude. You view problems as challenges and solve them creatively.

What You'll Do

Lead Organic Social Media

• Own our content calendars and maintain a regular posting cadence across all social media channels. Plan ahead while allowing for room to hook into trends.
• Lead community management, including moderating comments and responding to inbound requests.

Content Production & Management (Photo/Video)

• Work in conjunction with the Marketing Team to shoot photo and video to be used across organic social media, paid advertising, and email. This includes being behind and in front of the camera.
• Vet and manage creators to develop content to be used across organic social media, paid advertising, and email.

What You Bring To the Table

• 2+ years owning organic social media content calendars for one or more DTC E-Commerce brands
• 2+ years shooting photo and video, including being in front of the camera, for one or more DTC E-Commerce brands. Must exhibit the ability to efficiently plan photoshoots to capture photo and video to be used across multiple channels, including organic social media, paid advertising, and email
• A solid understanding of marketing KPIs and ability to analyze performance to inform future content production
• 2+ years managing content creators for one or more DTC E-Commerce brands

Let's Talk Perks

• Company retreats in fun locations
• Generous vacation policy
• Work from home
• Health insurance
• Potential for equity
• Competitive salary
• Unlimited supply of H-PROOF’s products
• Performance bonus