Senior Analyst, Paid Social

About Ovative Group
Ovative Group is the premier independent media and measurement firm in the United States. We help change makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.  
About The Role
Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social optimization at Ovative Group can’t be found anywhere else. We measure and optimize paid social campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.
The Ovative Group Senior Analyst, Paid Social position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.
Responsibilities Of a Paid Social Senior Analyst

• Performance media management & execution:
• Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
• Strive to be the best interaction of the client’s day
• Team leadership and employee development:
• Site and inventory management
• Cross-functional strategy & thought leadership:
• Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners
• Help train new Ovative team members
• Foster a culture of open communication and 360-degree feedback
• Test ideation, planning, and management
• Build strategies for clients and lead tactical planning and execution
• Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals
• Algorithmic bid platform and manual bidding strategy and optimization
• Regularly speak up, ask questions and express your POV
• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
• Lead day-to-day management and optimization of client paid social programs including:
• Client relationship management:
• Campaign tactics and segmentation build-out and optimization
• Lead day-to-day management of client paid social programs including:
• Custom analysis, reporting and insights
• Campaign planning, strategy and plan documentation
• Creative management and trafficking execution
• Strategic partner management
• Clearly defining program objectives, tactics and KPIs
• Understand and find synergies across digital channels within the client mix in partnership with other team members
• Manage work independently with initial direction from leadership
• Effectively manage & grow client relationship and establish trust and credibility
• Developing and delivering client communication

Requirements

• Exceptional attention to detail
• External partner management
• Ability to work independently and drive efforts from start to finish
• Performance based, direct response marketing programs
• Execution with paid social ad serving and technology tools
• 3+ years of experience directly responsible for enterprise-level Paid Social advertising programs
• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Sound conceptual and analytical problem-solving skills
• Great communication and client management skills
• Proven mastery of the following:

Preferred:

• Previous experience in performance marketing, retail, eCommerce, etc.
• Strong digital agency experience or digital lead on the client-side
• Bid technology platform experience

Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.
Benefits Of Working At Ovative Group
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work
Culture:
Culture matters and we’ve been recognized as a Top Workplace five-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Compensation and Insurance:
We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
Tangible Amenities We Enjoy:

• Flexible paid vacation policy
• Free parking and on-site fitness center with locker rooms
• 401k match program
• Charitable giving via our time and a financial match program
• Shenanigan’s day
• Sabbatical program

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!