Senior Vice President Marketing

About THG

THG is a fast-moving, global technology business. We specialise in taking brands direct to consumers. Whether we’re building our own beauty and lifestyle portfolio, delivering world-class technology that accelerates growth for our partners, or creating breathtaking real-world experiences, we take brands to the next level.

Our success is built on the strength of our team – and we’re looking for exceptional people to be part of our journey. At THG, you’ll join a community of over 10,000 motivated individuals across the globe whose extraordinary talents, creative thinking and commercial expertise we draw upon every day to deliver results.

We celebrate diversity and ambition, regardless of your background, and will give you the freedom and support to reach your full potential. So, if you’re interested in supercharging your career with us, we want to hear from you.

About The Division - Beauty

THG is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America, and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, NuFace, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation, and commitment are key characteristics in this ever-expanding team as we strive to become the World's No1 Online.

About The Role

The SVP Marketing is responsible for planning, developing, implementing and managing the overall USA beauty marketing strategy.

Main Responsibilities

• Look for opportunities to drive forward platform enhancements to position ourselves ahead of the market
• Build and maintain an effective management team – Provide direction to the work and resources of our business and ensure we recruit and retain the best staff, ensuring they are trained and well-motivated to achieve our mission and objectives
• Building for the future & thinking ahead – 3-year strategic plan to position us in a better place than our competitors
• Build best in class marketing programs across all channels in line with territory aims and budgets in place
• Work closely with key marketing contacts across central teams to partner closely with Google, Facebook and other key partners, identifying opportunities across Ad-Tech and Mar-Tech.
• Continually research and understand your competitive environment to ensure that we remain at the forefront of our industry
• Look for innovative opportunities in new marketing avenues, keeping THG at the forefront of the digital marketing industry
• Build, plan and implement the overall performance marketing strategy for beauty USA, channels including PPC, paid social, paid media, ECRM, SEO, affiliates, influencers, corporate partnerships
• Drive efficiencies in our marketing budget, focusing on paid to free balance and growth. Identify cost re-investments on existing customers and non-incremental activity.
• Lead the performance marketing team and ensure all employees buy into the company vision and embody the beauty manifesto
• Collaborate with other members of the senior beauty team to ensure the delivery of the total beauty ambition and growth targets, including build and maintain good relationships with our key brand partners and support the buying team in delivering paid for marketing and supporting in the onboarding of new brands
• Work closely with our key marketing partners to drive new strategies, enhance partnership and deliver the marketing budgets
• Prepare and manage the marketing budget, setting the KPIs and targets for ROI for every channel. Work closely with the finance team and global marketing director to take ownership of marketing COS, including both online and offline spend.

Benefits:

• Hybrid work Schedule: 3 days in office 2 day WFH
• Office Location: New York City
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Medical, Dental, Vision plans
• Summer Fridays
• 401K matched up to 5%
• Exclusive employee discounts off THG Brands
• $300k + bonus