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Related keywords
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- Strategic Supply Planning Manager
- Strategic Planning Manager
- Senior Analyst Strategic Planning
- Strategic Planning Associate
- Strategic Planning Principal
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- Senior Project Manager In Strategic Planning
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- Senior Planning Manager
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Senior Manager Strategic Planning
Company | Abbott |
Address | Alameda, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-05-29 |
Posted at | 1 year ago |
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- Career development with an international company where you can grow the career you dream of.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
- Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
- Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
- Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
- Support Business Excellence recertification and sustain business excellence standards
- Participate in annual budget Plan/ Update cycle
- Review complaints and suggestions relating to assigned products and develop action plans to address them.
- Prepare budgets, reports and forecasts in a timely manner
- Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
- Achieve forecast accuracy and new products launch KPI targets
- Effectively communicate with cross-functional teams, upwards and downwards
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Related marketing experience in MNC Pharmaceutical industry, at lease 1-2
- Minimum 5-6 years
- University degree - preferably in science, marketing or business.
- Proven experience in managing brands through development and deployment of brand strategy and tactics
- Ability to translate to the insight from data analysis and marketing understanding
- Efficient communication and presentation skill
- Good knowledge in marketing principles
- Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way
- Apply Abbott Capabilities Framework
- Proficient in verbal and written communication.
- Possess good organization, planning, problem analysis and problem solving skills.
- A self-driven team player who possesses strong business acumen and interpersonal skills.
- Good at English.
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